Why You Should Self-Publish Like You Were a Non-Fiction Best Seller!

Last Updated on February 20, 2021 by Jordan Alexo

The best tip I can give you to guarantee your books will sell better than ice-cream during a hot summer day is to publish like you were a best seller! No, don’t publish like a publisher. No, don’t publish like an amateur. Instead, publish books like you were a best seller. In other words, make it count!

Publish Like You Were A Kindle Best Seller [Video Tutorial]


My Low-Quality And Huge Quantity Strategy [Story Time]

No, I’m not going to share my life story. Rather how my point of view has dramatically changed throughout this crisis. Before the shit hit the fan, I was publishing six to eight books per month. I heard stories from other publishers about how quantity was king; the more books you had, the more money you made on Kindle.

It sounds right? But, that wasn’t the case with my book business—quite the opposite.

I kept pumping out books like a mad man, and instead, my earnings started dwindling to oblivion. One of the problems with publishing more books than you can handle is their quality pays the price. When you are putting out more than four books per month, you stop paying attention to the details, such as:

  • Whether the quality of the content of your book is good or not
  • If the cover design looks amazing
  • Is the book description eye candy and nearly making your customers begging to buy it
  • What about the book title?

All these aspects make a huge freaking difference! It separates the good apples from the bad ones. Or you could say, the difference between a book your readers love and one where they want to throw it into the trash.

The problem was precisely this one! I eventually began to publish lower and lower quality books, and my business suffered. Yes, you can do this as a short term quick buck scheme. But this strategy doesn’t work well long term.

Besides, I felt like crap because I knew my content wasn’t top-notch; then, all of a sudden boom, a worldwide crisis, and my book business sank overnight. I may blame this situation for everything, but the fact was my business foundation was faulty.

Afterward, I realize I had to make a dramatic change to make my Kindle publishing business work in 2020. Things aren’t what they used to be a few years ago, where you could shoot crap book after book and after few months make $10.000.

The game has changed, and the competition is fiercer than ever. I spent the last months studying several Kindle publishing courses. To realize I had to perfect everything I was doing. I had to stop publishing like most publishers. But instead, as if my book was going to become the next bestseller.

Nowadays, I publish fewer books, a maximum of four per month. However, I put all my attention on each one of them. I try to have the best content out there, a great cover design, title, description, and the whole nine yards. I’m super selective about the team of writers I use, the outline I provide, and all the rest. I don’t leave anything to chance. I craft these books to sell, and not only sell but sell like hotcakes.

Do they always sell like hotcakes? No, but if you try, some will, and those pay for all the rest tenfold.

1 – Choose Your Kindle Keywords Wisely


I started getting cocky and not analyzing my keywords properly. As a result, I published books on too competitive keywords; the books would sell for a few weeks and then drop dead. Many of these books didn’t make a return on my investment.

So, spend time analyzing keywords before you decide to invest your hard-earned money. Lately, I spent nearly a month doing keyword research to find about five extremely profitable keywords with low to average competition. I must have researched about one-thousand. I’m telling you to spend this amount of time. I did because I was looking for the best bangers for my buck. I know once I publish there, I have the possibility of making shit loads of money.

I also admit I spent more time researching keywords because my prior strategies were ineffective. See long gone are days where you had less competition. Nearly every single profitable keyword out there now has an abundance of competitors. For this reason, I decided to take a course to learn new strategies to find keywords.

I suggest you check “Rapid Publishing keywords” was well worth the investment. Furthermore, don’t rush this process. If you need to spend a week or more to seek a couple of profitable keywords, then do it because your success starts here.

2 – How To Get The Best Quality Content Ever


Once you have found a couple of great keywords, now it’s time to focus on your content. Now great content has mostly to do with two factors:

1 – The quality of your outline

2 – The quality of your writers

Let’s talk about the outline. Often publishers complain about their writer’s team sucking ass! Sometimes they may be right, and they should simply use another one. But often, the problem is from their side. They send a vague outline with a few bulletin points and expect miracles to happen.

If you don’t provide specific instructions to your writers, you’ll receive a generic book.

My outlines nowadays have up to 800 to 1000 words. It’s nearly a post explaining all the content I want in my book. Sometimes, I add sources I consider high-quality information where my writers may research; This may be YouTube channels or videos, books from other authors, etc. I may also provide a table of content explaining all the details about each chapter.

Usually, I spent time also reading the reviews from my ‘competitors’ books. I dig through the two start reviews seeing what their readers didn’t enjoy all way up to the five stars, where I get an idea of what they loved. I write down everything I found in these reviews. And believe me, customers leave excellent and richly informative reviews; they nearly provide everything you need to make a better book than your competitors.

So, I end up with a lengthy outline explaining clearly what my readers want. Usually, I ask writers to identify the problems readers have and how to solve them. Often crafting a detailed outline may take a whole afternoon or more. I don’t leave anything to luck or my writers’ will and skills, and you shouldn’t too.

If you want a high-quality book, it all starts by crafting a high-quality outline, and for this, you need to understand what your customers need.

The ghostwriter team I prefer to use nowadays is Urban Writers. I highly recommend you check their services. Although they aren’t the cheapest company around, their writing quality surpasses any other I have tried until now. You may spend more initially, but you’ll make more money compared to a poorly written book from another cheaper company in the long run.

3 – Don’t Forget Your Kindle Book Cover Design


I don’t understand why some publishers spend a fair amount of money or time on a book but are careless about their cover design. I must remind you, the cover is the most crucial ingredient. As they say, you eat with your eyes first. You may have great content, but if your cover design looks like a tard, nobody will purchase it.

So, if you don’t have professional skills with Photoshop or another image editing software, and good taste, then don’t design your covers. Nor expect to get a killer cover after spending a miserable $5 on someone on Fivver. Don’t be cheap nor careless here! Your cover design is one of the most crucial selling points. However, you don’t need to waste $5.000 on a designer, nor am I saying everyone on Fiverr is terrible.

I suggest you try Urban Writers cover design service. I have been using it, and I like their covers. You could also give Fiverr a shot. You have more expensive services there. Commonly these people design better covers.

4 –  Your Kindle Book Description And Title Are Also Important!


I notice many publishers usually don’t pay much attention to their book description and title. Once again, you should have everything top-notch. Everything should help your book sell better on Amazon. The thing is, you are a publisher and not an author.

A famous author often can get away with stuff that a publisher can’t. Many times, I see authors with low-quality cover designs, and still, their books sell bananas. They can get away with this because they already have an audience, or perhaps, a massive budget for advertisement.

Thus, publishers need to have all the details of their books top-notch.

Description & Title

Although many customers don’t read the description, they simply buy based on the book title and cover alone. However, when customers find your book through sponsorship, they typically read the description to get a better idea before purchasing it.

See, this situation often happens when you are promoting your books through Amazon ads.

Also, the description shouldn’t be a review of the content in your book. Often many publishers fall into this mistake, perhaps because they got their description from a ghostwriter team. Instead, the description should be similar to a sales page. It should entice readers to purchase your book because it looks the greatest thing since sliced bread.

I often hire someone on Fivver to write my book description. You can find pretty decent copywriters there. The same thing with my book title. The book title should provide a brief and quick explanation of the main benefits of your book, or at least leave customers curious about the content in it, such as:

  • 101 Secrets To Lose 10 pounds in 21 days

Make sure to not use this or a similar title for your book since Amazon won’t accept it.

The word “secrets” leaves people wondering what the heck I am talking about? And 10 pounds in 21 days explains the main benefit of purchasing my book.

Once again, I usually ask the person writing my book description to craft a title on Fiverr. Many of them provide this service for an extra cost.

Last Thoughts…

Don’t publish just for publishing! Yes, having more books will make more money. But publishing crappy books will sooner or later tear down your business. Thus, remember always to make each book count, you should look at them and ask yourself, “Would I like to read this book? Does this book provide useful information?” If not, then perhaps your book is of poor quality and it shouldn’t be on Amazon.

If you have any questions or would like to share your opinion, then leave them in the comment section below. Thanks for reading!


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