Last Updated on July 19, 2023 by Jordan Alexo
So, what’s your blog post word count? No problem! Use the free tool below to check.
Plus, find below more details about why word count is essential to rank well on Google and other search engines. Just copy (CTRL+C) and paste (CTRL+V) your content into the box below, and it will automatically calculate your word count.
Why Is Your Blog Post Word Count Important?
Let’s check a few reason word count is important.
The Relationship Between Word Count and SEO (Search Engine Optimization)
See, word count plays an important role in SEO. Search engines, like our big G (aka Google), are on the hunt for content that provides real value.
And often, they equate longer, more detailed content with higher quality. That makes sense, right?
If you’re taking the time to really dive into a topic, chances are you’re offering more value to your readers than a skimpy 300-word article.
But It’s Not Just About Length…
However, here’s the thing: Google doesn’t just want long content – they want long and valuable content.
You can’t fool them by rambling on for 2,000 words about nothing in particular. Your content must be packed with useful, relevant information that answers your audience’s burning questions.
Word Count and Reader Engagement
And that’s where reader engagement comes into play. If your post shares helpful insights, readers are going to stick around. They’ll spend more time on your page, which is a big thumbs up in the eyes of search engines.
The Danger of Overdoing It
But, and it’s a big but, if your post is too long for the sake of being long, readers may get bored, confused, or just plain overwhelmed.
They’ll click away and find another website that provides what they want in a simpler way. And as you may imagine, for SEO purposes, that’s a “no bueno!”
Bringing It All Together
So, the key takeaway? Longer posts can be great for SEO and reader engagement – but only if they’re packed to the brim with value.