How To Design An AI Marketing Strategy (7 Steps)

Last Updated on July 31, 2023 by Jordan Alexo

So, you’ve finally decided to get on board and use AI to help you create an effective marketing strategy. And you’re on time!

In 2025, it is estimated that the market for AI in marketing will be worth 47.32 billion dollars globally.

This means more and more businesses are now turning to AI to help them develop successful marketing strategies that drive results. For this reason, it’s important to get ahead of the curve and design an AI marketing strategy that works for your business.

In this article, you’ll learn three benefits of using AI in marketing, three examples of tools, and seven steps to creating an AI marketing strategy. Just read on!

Key Takeaways

• AI marketing strategies are becoming more popular for businesses looking to increase their reach and maximize efficiency.
• Using AI in marketing has three benefits: automating processes, deeper insights, and improved results. 
• Examples of AI marketing tools include AI writing tools, AI video generators, and AI chatbots.
• The seven steps to designing an AI marketing strategy include understanding customers’ needs, researching existing strategies, setting objectives, choosing channels, setting KPIs, developing a plan for implementing the strategy over time, and monitoring results.

What Is AI Marketing Strategy?

The use of AI has become more and more prominent in the marketing world. And with it comes the ability to create a more targeted and effective marketing strategy.

For this reason, AI can help you more easily see and understand customer behavior and trends and predict future behaviors. With this data, you can pinpoint how to reach your target audience.

Also, businesses of all sizes can use AI to create more effective marketing strategies. This can be used to promote their products or services better and let them reach more potential customers in a shorter time than ever before.

Besides, AI marketing strategies aren’t set in stone – you can adjust them as needed to improve your customer’s behavior and feedback. This helps marketers:

• More easily identify customer patterns.
• More quickly developed effective strategies based on customers’ needs.
• Improve customers’ experience and satisfaction.

With artificial intelligence, businesses can create campaigns that are more personalized and effective than ever before.

3 Benefits Of AI In Marketing

Now that you have some basic understanding, let’s take a look at three benefits of using AI in marketing:

1 – Automated Processes

One main benefit is that artificial intelligence can automate boring or time-consuming tasks related to creating marketing campaigns. At the same time, this gives marketers more time to focus on finding creative strategies and ideas for campaigns.

2 – Deeper Insights

Also, AI can provide deeper insights into customers’ interests, preferences, and behaviors that would be impossible to uncover manually. This lets marketers create smarter campaigns that are better targeted and adapted to their customers.

3 – Improved Results

AI can help marketers create far more effective campaigns than using traditional methods. As a result, businesses can maximize their return on investment (ROI) while making sure they reach the right people.

3 Examples Of AI Marketing Tools

Some AI marketing tools you should consider:

1 – AI writing Tools

You can use the help of AI writing tools like Jasper AI, Rytr, or the new kid in the block Content At Scale to quickly produce interesting, creative, and personalized content for your marketing campaigns.

2 – AI Video Generators

You have several AI video tools like Synthesia and Elai that can help you create engaging videos for your campaigns in no time.

3 – AI Chatbots

Chatbots powered by AI technology can help you automate customer service inquiries and generate leads to grow your business.

7 Steps To Design An AI Marketing Strategy

Now that you know what AI marketing strategy is and its benefits, let’s look at how to develop one.

Step 1 – What Are Your Customers Needs?

Without knowing your customer’s needs, it’s hard to create a marketing strategy. For this reason, the first step in creating a successful AI marketing strategy is understanding your audiences’ needs. 

In other words, you need to collect data and engage with customers to get an understanding of the following:

• What are their needs?
• How can you meet those needs?
• What are their behaviors?

A good tool to help you analyze this info is Google Analytics. This analytic tool gives you insights into who your customers are and their behavior on your website.

Another solution if you prefer a more hands-on approach, surveys and interviews can be helpful.

By taking the time to understand and learn about your customers, you’ll be able to create campaigns that hyper-focus with the wording that resonates with the right people. This decreases reduces not only the time spent creating campaigns but also the associated cost.

Step 2 – Research Existing AI Marketing Strategies

The next step in creating a successful marketing strategy is researching existing ones. So how can you do this?

• You want to look at what other online businesses have done in the past and use their success stories as guidance.
• Read the latest industry news and trends to learn what other businesses are doing with AI marketing and get ideas for yours.
• You may consider hiring the help of an expert – whether a consultant or an AI specialist – that can give you essential advice and insights about AI marketing.

Not only will this help you see what works, but it can give you ideas for effective strategies you never thought about. Furthermore, doing this research will give you an idea of where your company currently stands, helping you see any gaps that need to be filled.

Step 3 – What Are Your Main Objectives With Your Marketing?

Once you know what your customers need and learn about what other companies are doing with AI marketing, it’s time to set goals for using AI in your marketing plan.

You should ask yourself the following questions:

• How can you use AI to maximize efficiency, optimize performance, or increase engagement?
• What are your goals for implementing AI marketing in your business?
• What are areas where AI can provide you with the most benefits?
• What resources do you have available to support your AI marketing strategy?

Also, you want to establish a timeline with realistic goals and objectives to keep you on track. This helps you measure your progress while implementing your new strategies.

Step 4 – Which Channels Are Best To Market Your Business?

You want to determine which channels work better for your AI marketing strategies and company. For example, Facebook, Instagram, LinkedIn, and Snapchat are all excellent channels for marketing.

But each has different features and target audiences, so it’s essential to consider which ones best fit your marketing goals. For instance, Instagram attracts younger audiences, while LinkedIn is more suitable for B2B companies.

So ask yourself the following questions to help you get an idea:

• Which channels have the highest potential for delivering valuable results?
• What type of customers are you trying to reach, and what channels do they use?
• How much time and money can you devote to marketing on each channel?
• Are there any restrictions or regulations that may affect which channels you can use?
• What data do you have access to that can help inform your decision?

Based on the information you collected previously, you should be able to narrow down the best channels for your AI marketing strategy. Also, it is better to focus on one or two social media platforms instead of spreading your efforts too thin.

Once you see success with one channel, you can always move on to another.

Step 5 – Set Key Performance Indicators (KPIs)

If you don’t have any KPI, then you won’t be able to measure the success of your AI marketing strategy. So, defining key performance indicators related to your goals is important.

Some of the most important KPIs you could use to measure success include:

• Website Visitors: Tracking your visitors can give you an idea of the effectiveness of different channels and campaigns. Also, help you see which areas you should focus on.
• Customer Engagement: Seeing how your customers engage with your content can help you understand how well they understand and respond to it.
• Lead Generation: Checking how many leads you’re getting can help you see which campaigns are most successful in attracting new customers.
• Conversation Rates: You can measure if your marketing campaigns are generating sales by looking at your website’s conversion rates.

Furthermore, you should consider how often you need to check these metrics, and you may want to set alerts. So you can take action if something isn’t working as expected.

Doing this from the start, you’ll be able to track your progress and measure the success of your AI marketing strategy.

Step 6 – Develop A Plan For Implementing And Adapting Your Strategy Over Time

You want to develop an elaborate plan to implement and adapt your AI marketing strategy. This will help you see your progress over time and make any necessary adjustments if needed. So you don’t spend time and resources on strategies that aren’t working.

• Set up the right infrastructures: you want to see if you have the right people and technologies to support your marketing strategies.
• Plan Your Content: What content must you develop to support your marketing?
• Set Timelines: Set deadlines for each action so you can stay on top of your progress.
• Budget and Advertising: Know your budget in advance and decide how you’ll use it to run campaigns.
• Measure Results: Track the results of each of your campaigns to analyze their success and improvements.

With a good plan set in place before going live, you will be prepared to launch your AI marketing strategy. You can also use the plan to monitor and adjust as needed, so you always stay ahead of the competition.

Step 7 – Monitor Results And Adjust Your Strategy

The numbers tell the truth – so it’s important to keep an eye on your progress. Regularly monitoring performance metrics like website visits, engagement, and conversion numbers can indicate how your AI marketing strategy is performing.

If you see your traffic lowering or your conversion rates declining, you may need to make changes. You probably need to change your campaigns’ focus or optimize your content.

In a way, an AI marketing strategy is a living, breathing thing. So you must regularly monitor the results and make any necessary adjustments to stay ahead of the competition.

Last Thoughts

Lastly, AI marketing strategies are essential for businesses looking to stay ahead of the competition.

With access to automated processes, deeper insights into customer behavior, and improved results, businesses can create more personalized and effective campaigns.

So the seven steps to designing an AI marketing strategy include understanding customer needs, researching existing strategies, setting objectives, choosing channels, setting KPIs, developing a plan for implementation, and monitoring results.

By following these steps, you have a greater chance of gaining an edge over your competitors and reaching your target customers most efficiently.

If you have any questions you’d like to ask, leave them below, and Jordan Alexo will reply shortly.