Best SEO Automation Software Tools

7 Best SEO Automation Software Tools (2023) – Which One?

Last Updated on January 16, 2023 by Jordan Alexo

Are you looking for ways to make your SEO tasks easier? So, you can focus on the work that matters most to you and leave the tedious tasks to SEO automation tools.

These tools are easy to use and will help you achieve better results with less effort. You’ll be able to improve your website’s ranking faster and more efficiently than ever before.

Unfortunately, there are many SEO automation software on the market. Choosing the right one can be difficult. Each tool has its features, each claiming to be the best. So how do you know which one is right for you?

This post will compare eleven of the most popular SEO automation tools. It will explain what each tool does, how much it costs, and which pros and cons it has. After reading this post, you should have a good idea of which tool is right for you.

Best Choice


semrush logo

SEMrush is an industry-leading SEO automation tool that helps businesses and individuals boost their online presence. It provides a comprehensive suite of features to help you research keywords, track website rankings, analyze competitors’ websites, and create reports. With its powerful algorithms and intuitive interface, this software is ideal for any user looking to improve their SEO strategies.

Best Value



Ahrefs is another SEO automation tool that provides users with powerful SEO data insights. It allows users to monitor page SEO, analyze backlinks, identify link opportunities, do competitor research, and more. With its advanced SEO metrics, you can track your website’s performance for organic and paid search engine results. Ahrefs also offers SEO tools to help you optimize your website and its content for SEO.

unique features


moz pro

Moz Pro is a tool that provides powerful page SEO analysis, keyword research capabilities, and competitor tracking features. Plus, it includes helpful tools such as On-Page Grader to help optimize pages for better search engine rankings and Link Explorer to monitor backlink profiles. With these tools, businesses can easily track their SEO progress and make informed decisions about their marketing strategies.

Budget solution



Ubbersuggest is an SEO automation tool created by SEO expert Neil Patel. The software has been designed to help SEO professionals and website owners quickly and easily access SEO data. It comes with many similar features as other tools. What makes Ubersuggest unique is that it also provides SEO insights related to page SEO and keyword optimization, giving users more detailed insights and helping them to optimize their SEO efforts more effectively. Ubersuggest includes a free audit tool to quickly help users get an overview of SEO performance and identity issues.

Best audit tool

Screaming Frog SEO Spider

screaming frog

Screaming Frog SEO Spider is one of the best audit tools for SEO out there. It’s an SEO automation tool that can quickly crawl websites to generate detailed on-page SEO reports, including page SEO, page titles, meta descriptions, and more. It even provides SEO analysis for URL redirects and broken links. Not only is it a great SEO audit tool, but it can also help you with SEO optimization – giving you the insights you need to improve your website’s SEO. With Screaming Frog, SEO will be a breeze!

What Is SEO Automation?

SEO Automation is the use of software to make optimizing a website for search engines easier and faster. It can include tasks such as keyword research, link building, and on-page optimization.

What Tasks Can You Automate?

You can automate a wide range of SEO tasks, including:

  • Keyword research
  • Link building
  • Rankings tracking
  • Website analysis
  • Competitor analysis

How Does SEO Automation Work?

SEO automation software typically works by connecting to your website and collecting data. It then uses this data to help you automate your SEO tasks.

For example, if you’re using a keyword research tool, it will collect data on your website’s traffic and keywords. It will then use this data to help you find new keywords to target.

If you’re using a link-building tool, it will collect data on your website’s links. It will then use this data to help you find new link opportunities.

Why Use SEO Automation?

There are a few reasons why you might want to use SEO automation:

  • To save time: If you have a lot of SEO tasks that you need to do, automating them can save you a lot of time.
  • To get better results: By using software to help with your SEO tasks, you can often get better results than if you did them manually.
  • To scale your SEO efforts: If you’re looking to scale your SEO efforts, automation can help you do that.

For digital marketers, SEO agencies, and experts, these tools can be a great way to save time and get better SEO results.

Automation tools can help you identify link opportunities, track page SEO performance, and provide insights into your optimization strategy. SEO software can help you to become more efficient, get better SEO results and scale your efforts.

What Are The Best SEO Automation Tools?

Let’s take a look at several SEO automation tools.

1 ) SEMrush (Powerful SEO All-In-One Toolset)


SEMrush is one of the biggest SEO automation tools on the market. This search engine optimization software helps you research keywords, track your website’s rankings, and analyze your competitor’s website. It also includes several other features, such as tracking social media activity, creating reports, and more.


SEMrush comes packed with over 40 different features. Let’s name a few of the most powerful ones:

Keyword Magic Tool: helps you find new keywords to create content around. You can easily see the user’s intent behind a search, monthly search volume, and keyword difficulty.

Keyword Gap: This feature shows you the keywords your competitors are ranking for that you’re not. This is a great way to find new keyword opportunities.

SEO content template:  Once you know the keywords you want to target, you get a template for targeting these keywords. It provides semantically related words you might want to include in your content and domains from which you can get links.

Position tracking: helps you track your website’s rankings in the search engines. It tracks your website’s rankings for both desktop and mobile devices.

Site Technical SEO Audits: This feature helps you find and fix on-site issues that could be holding your website back from ranking higher in the search engines.

SEMRush Brand Monitoring Tool: This is a great tool to help you track the SEO performance of your brand. It shows you your brand’s SEO visibility, mentions, and shares across all major search engines.

SEMRush Pros

  • Comprehensive SEO toolset: SEMrush provides a wide range of SEO tools that can help you with everything from keyword research to competitor analysis.
  • Generous free trial: You have a 30-day free trial
  • Good value for the price: The pricing plans are relatively affordable compared to other SEO toolsets on the market.
  • Frequent updates: SEMrush is frequently updated with new features and enhancements.

SEMRush Cons

  • Steep learning curve: The software can be a little overwhelming for beginners. A lot of functionality is packed into the toolset, so it takes time to learn how to use it.
  • It might not be ideal for beginners: For someone starting monthly fee of $99 may be too much.



I recommend choosing the yearly plan to get a 17% discount. SEMRush comes with three different plans. Choose the one that best suits your needs.

Pro Plan: Ideal for new bloggers and small business owners. If you decide to pick the monthly option, it’s $119.95. Otherwise, you pay $99.95 per month if you pay upfront for a whole year.

Guru Plan: Suggested for medium businesses and agencies. If you pay a year upfront, it costs $191.62/m. In case you decide to pay monthly $229.95.

Business Plan: meant for large enterprises and agencies. If you pay a year upfront, it costs $374.95. Otherwise, $449.95 monthly.

Bottom Line

SEMrush is a great choice for businesses looking for an all-in-one SEO toolset. It’s packed with features and relatively affordable compared to other similar tools on the market. However, it has a steep learning curve and is unsuitable for small businesses.

Get SEMrush 30-day free trial today!

2) Ahrefs (One of the Most Popular SEO Tools)

Ahrefs best tool to plan your SEO strategy

Ahrefs is a tool that helps you track your website’s SEO performance and see which keywords are driving organic traffic to your site. It also offers backlink analysis, competitor research, and content analysis tools.


Ahrefs has some unique features that you won’t find anywhere else, such as:

Powerful Keyword Explorer: Ahrefs generates millions of keyword ideas throughout 170 countries. For this reason, you obtain the most extensive list of search terms. No other SEO automation tool comes close to it! Helping you find more easily less competitive keywords to create content around regardless of the country. Their keyword research provides in-depth data about the keyword difficulty, search volume, number of clicks per search, and more.

Content Explorer: Shows you the most popular content for any given topic. You can use this to find topics worth writing about and see what kind of content is performing well in your niche.

Site Explorer: It lets you analyze your website’s backlink profile. You can see the number of backlinks your site has and where they come from. Furthermore, you can compare your website to other ones. This option helps you know what your competitors are doing regarding backlinks.

Site Audit Tools: This tool lets you track and see the issues on your website. As a result, you can fix problems affecting your website’s search rankings and user experience. It also provides regular reports of your site’s health to help you see if anything needs fixing.

Search Engine Rank Tracking: With this rank tracker tool, you can see your website’s search engine rankings for specific keywords. It also lets you see your website’s progress and how it’s doing with daily, weekly, or monthly reports (depending on your choice).

Ahrefs Pros

  • In-Depth SEO Tool: Ahrefs provides valuable information about your website, keyword research, and competitors.
  • User-Friendly Interface: The software is easy to navigate and find the option you seek.
  • Good Customer Support: Ahrefs has a helpful customer support team who is always willing to help you with any issues.
  • Product Pro 4
  • Product Pro 5

Ahrefs Cons

  • Not-Budget Friendly:  Ahrefs is one of the market’s most expensive SEO automation tools.
  • No free trial: Unfortunately, Ahrefs doesn’t provide a free trial.



You have four different plans. Choose the one that suits your needs the best. The “Lite” plan is ideal for beginners. However, you may soon need to upgrade to the “Standard” plan. I recommend to pay-a-year upfront if you’d like to enjoy two months for free.

Bottom Line

Ahrefs is an excellent tool for serious website owners and SEO professionals. It provides in-depth data about anything you can imagine. You can spend hours analyzing all this data!

Also, it has one of the market’s most powerful keyword research tools. You can easily find search terms to build content around. However, all this comes with a price, but it is well worth it.

Get started with Ahrefs today!

3) Moz Pro (One of the Most Comprehensive SEO Tools)


Moz is one of the market’s most popular and well-known SEO automation tools. It offers tools to help you with keyword research, site auditing, rank tracking, and more. Everything you need to help you improve your website’s search engine results.


Moz offers various features to help you with your SEO tasks. These features include:

Keyword Research: Moz offers a variety of tools to help you find the right keywords for your site. It comes with two main options explore by site or keyword.

You can find keywords by analyzing your competitors’ websites. Or, you can add your main keyword and analyze it on the “explore by site.” Here you can see important data such as the monthly search volume, keyword difficulty, other keyword suggestions, and SERP Analysis.

Link Explorer:  this option helps you see the backlinks of your competitor’s websites. To use Link Explorer, simply enter a domain you like to check. Moz will then show you the number of links pointing to that site, the anchor text used, the authority of the linking site, and more.

This helps you see where you may potentially obtain links to your website.

MozBar: This toolbar extension for Google Chrome allows you to see MozRank, Domain Authority, and Page Authority while browsing the web. A great way to quickly check on the competition and see how your website measures up.

MozCast: This is a weather report for the SEO world. It gives you an idea of the SERP volatility for any given day. This tool helps you see what’s going on in the world of SEO and how it may affect your website.

Rank Checker: This tool helps you track your website’s position in the SERP for certain keywords. Simply enter a keyword, and your website URL and Rank Checker will show you where you rank.

Moz Pro Pros

  • Generous Free Trial: You have a 30-day free trial giving you enough time to test Moz Pro and see if you like it.
  • Reputable Brand: One of the most reputable brands out there was founded by Rand Fishkin. He’s well-known in the search engine optimization space for his insightful content.
  • Comprehensive SEO Tool: Moz is great for those serious about improving their website’s search engine results. The tools it offers are comprehensive and easy to use.
  • Moz Video Tutorials: you can find plenty of tutorials about search engine optimization from experts like Rand Fishkin and others on the Moz YouTube channel.

Moz Pro Cons

  • Confusing Features: some features can be hard to understand.
  • Report Explanation: report explanations are not as thorough as they could be.



Moz has a free option to use some features, such as MozBar, Keyword Explorer, Competitive Research, and more. All you need to do is register an account on their website. If you are a blogger or have a small business, perhaps the Standard plan is enough. I recommend paying a full year to enjoy Moz Pro’s 20% discount.

Bottom Line

Moz is the perfect tool for any serious SEO enthusiast. It has all of your most essential features and tasks with an affordable price tag that’s great if you’re new to this game or just want some help getting started!

You can even try out their free plan before registering an account on Moz before committing fully.

Get Moz Pro’s 30-day free trial today!

4) Ubersuggest (Easiest User Interface)


Ubbersuggest is a great SEO tool created by Neil Patel. He’s a famous digital marketer who has been around for over a decade. It offers a variety of features, including keyword research, competitor analysis, and site auditing.

The biggest advantage of Ubersuggest is its ease of use.


Ubersuggest Chrome Extension: This free browser app provides useful data. You can see a list of suggested relevant keywords while you browse around. Also, when you visit a website, you see its organic monthly traffic, domain authority, the number of backlinks, and more.

Using the Ubersuggest website, you can search with a URL or keyword.

Keyword Overview Section: This tool provides data about any keyword you want, such as search volume, SEO difficulty, paid difficulty, cost per click, and more. Also, it shows you how many links you need to rank in the top ten search engine results. One unique data indicates how many searches the keyword gets per month on mobile and desktops.

Keyword Idea Report: This provides you with a report with a wide selection of related keywords. You can compare keywords and prepositions and even check related questions people are searching for. This information is ideal so you can find easier search terms to create content around.

Content Ideas Report:  This report is designed to give you an overview of the most popular content pieces. It’ll show you how many social shares each piece has, backlinks, how much traffic it generates, and more. You can use this data to improve your content strategy.

Traffic Analyzer: This great feature allows you to see how much traffic your competitors get. You can find out what keywords they’re ranking for and what content pieces bring them the most traffic. This information is valuable so you can replicate their success.

Ubersuggest Pros

  • User-friendly interface: One of the simplest software tools on this list.
  • Affordable: Pretty affordable compared to other SEO tools
  • Awesome Free Chrome Extension: The extension pulls data from wherever you browse.
  • Unique Valuable Data:  Indicators like monthly searches on mobile and desktop are not found in other tools.
  • Free Trial: You have a 7-day free trial giving you enough time to test Ubersuggest.

Ubersuggest Cons

  • Smaller Database: Ubersuggest doesn’t have as much data as other options on this list. Only Provides Data for Google: Unlike other tools that show data for other search engines.



You have three different plans. For individual purposes, choose the first package. If you run a business, pick one of the others based on your needs. I suggest paying upfront for a full year to get a 90% discount.

Bottom Line

Ubersuggest is a great tool for automating your SEO tasks. Furthermore, it has unique features you won’t find anywhere else, including keyword research, competitor analysis, site auditing, and more. The interface is very user-friendly, making it ideal for beginners.

The best part is this tool is one of the most affordable on the market.

Get started with your 7-day Ubersuggest free trial today!

5) Screaming Frog SEO Spider (Best Auditing Software)


Screaming Frog SEO Spider is a desktop program to crawl websites and gathers data about their on-page elements. It’s a great tool for auditing your or your competitor’s sites to see how they perform on-page optimization.


Find Broken Links, Errors & Redirects: The on-page analysis provided by Screaming Frog SEO Spider can help you find broken links, errors, and redirects so you can fix them.

Analyze Page Titles & Meta Data: The software can also help you analyze page titles and metadata to see if they are optimized for your target keywords.

Discover Duplicate Content: You can scan your website and find duplicate content with Screaming Frog SEO Spider. This is important because Google penalizes sites with duplicate content.

Audit Redirects: This software can also audit your redirects to ensure they are set up correctly.

Visualize Site Architecture:  The software visualizes your website’s architecture, which helps find errors and improve the structure of your site.



Screaming Frog SEO Spider is available in both free and paid versions. The free version allows you to crawl up to 500 URLs per website, while the paid version starts at $199 per year and allows you to crawl an unlimited number of URLs.

Screaming Frog Pros

  • Free Version:  The free version of Screaming Frog SEO Spider allows you to crawl up to 500 URLs per website. This is great if you want a quick site audit or a competitor’s.
  • Affordable Paid Version: The software is affordable, considering all the useful features you get
  • Easy-to-use: The software is easy to use and provides a lot of data about your website
  • Accurate Data: The data collected by Screaming Frog is accurate and comprehensive. This is important because it allows you to trust the results

Screaming Frog Cons

  • Free Version The free version is very limited regarding the number of URLs you can crawl.

Bottom Line

Screaming Frog SEO Spider is a great tool for auditing your or your competitor’s sites. It’s easy to use and provides accurate data. The free version is very limited, but the paid version is affordable and includes all the features you need for a comprehensive website audit.

Get started with Frog SEO Spider today!

6) SEO PowerSuite (Most Bang For Your Buck!)


SEO PowerSuite is a set of four tools that cover all aspects of SEO: rank tracking, link building, website auditing, and keyword research.

Each one of these tools provides immense valuable data. SEO Powersuite is installed on your desktop and doesn’t require a monthly subscription, which makes it more affordable than most other options on this list.


Rank Tracker: Keep track of your website’s ranking on all major search engines. This helps you see your competitors’ ranking keywords.

SEO Spyglass: You can use this tool to see all the links pointing to your or your competitor’s website. This helps you see where you can potentially get backlinks from.

Website Auditor: Audit your website for technical SEO issues. This is helpful for sites that have been around for a while and have built up a lot of bad code or broken links.

Link Assistant: This helps you find link-building opportunities in your niche. It comes with some features to help you automate your outreach process. This includes building a targeted outreach list, automatically looking up email addresses, etc.

SEO PowerSuite Pros

  • Generous Free Version:  You can try most SEO Powersuite for free if you aren’t certain about getting it.
  • Comprehensive Tool: SEO Powersuite has four tools that cover all aspects of SEO. It provides massive data.
  • Affordable Tool:  You have an affordable yearly fee compared to other SEO automation software.

SEO PowerSuite Cons

  • Not Beginner Friendly: SEO PowerSuite comes loaded with powerful tools that provide endless data. Although all this data is useful, it can also be complicated to understand. You’ll most likely need to spend a few days learning this tool.
  • Desktop Software: One of the problems with desktop software is that it can easily get outdated quickly.



You can test SEO Powersuite with a few limitations if you are on a budget. However, you have two different plans. The “Professional” plan is ideal for individuals, while the “Enterprise” plan is for companies.

Bottom Line

SEO Powersuite comes with everything you need in one place. Considering all the tools and data they provide, it’s an affordable solution for small businesses and agencies.

If you don’t mind spending some time learning this tool, this is one of the best options on the market.

Get SEO PowerSuite today!

7) Google Search Console (Free SEO Automation Tool)


Google Search Console is a web service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You can use it to find out how often your site appears in Google search results, what keywords people are using to find your site, and more. It’s free to use and easy to set up.


  • Monitor Website:  Monitor your site’s search performance
  • Get insights into your site’s traffic
  • Diagnose and Fix Issues: Find and fix issues with your site, such as 404 errors, etc.
  • Submit sitemaps:  Submit your sitemap to Google. This helps Google find and index your new content more quickly.
  • Receive Alerts: Receive alerts when there are issues with your site


Google Console is completely free.

Google Console Pros

  • Free Access: Free to use
  • Performance Data: Helps you monitor your site’s search performance
  • Traffic Insights: Provides insights into your site’s traffic. For instance, you can search terms your visitors used to find your website.

Google Console Cons

  • Complicated User Interface: I dislike Google Search Console’s user interface. It isn’t very intuitive, and often you need to watch or read a few tutorials to learn it.

Bottom Line

Google Search Console is a great free tool for monitoring your site’s search performance and traffic. The user interface can be complicated, but there are many resources to help you learn it.

Get started with Google Search Console today!

Last Thoughts

So, there you have it! Our list of the best SEO automation tools on the market. All these tools come with unique features and benefits, so choose the one that best fits your needs.

I recommend everyone to use Search Google Console. Despite its complicated and ugly user interface, this tool still provides useful information about your website. Besides, it’s completely free, so you don’t lose anything!

Ahrefs is great for backlinking and competitor research, while Semrush is great for organic search traffic analysis and keyword research. Furthermore, Ahrefs is considered one of the best SEO software because of its data accuracy.

However, they don’t provide a free trial. While SEMrush has a 30-day. Either one or another, you can’t go wrong!

Screaming Frog is one of the best website crawlers on the market. I like this tool because it’s easy to use and provides a lot of data about your website. The free version is limited, but it’s still useful.

I hope you find this information helpful and that it will make your SEO process a little bit easier! Please comment below if you have any questions or want to share your experience with SEO automation tools!

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