151 Blogging Terms You Must Know To Succeed (2023)

Last Updated on July 25, 2023 by Jordan Alexo

What the heck is SEO, CTA, and A/B testing? Wait! What’s all this crazy talk?

That’s how I felt when I started online a few years ago.

Without knowing specific blogging terms, it can make it hard to understand tutorials, online courses, or have a conversation with another blogger homie.

So in this guide, you’ll discover one of the biggest encyclopedias of relevant vocabulary for bloggers. Soon, all these terms will become part of your day-to-day vocabulary.

And when someone says, “- Well, your site’s CTA could use some work,” you’ll know exactly what they’re talking about.

Let’s get started!

1 – 301 Redirect

A way to permanently move a URL to a new location. Also, it passes on the SEO juice from the old URL to the new one.

2 – 404 Error

An HTTP response code indicating that the requested webpage couldn’t be found on the server.

You might have seen this as a “Page Not Found” error before. This often happens when the URL is incorrect or moved without a proper redirect.

3 – A/B Testing

A method of comparing two versions or more of a webpage or app against each other to see which one works better.

You usually use this to split test options and design changes to see which version leads to better user engagement or conversion rates.

4 – Above the Fold

The part of a webpage that is seen without scrolling. It is crucial for grabbing someone’s attention and displaying important content or calls to action.

5 – Ad Revenue

The income that a blog generates by showing ads. For instance, Google ads can be placed on a website to generate ad revenue based on the clicks or impressions they receive.

6 – Affiliate Marketing

A simple way to earn money online by promoting a business’s products or services is through affiliate marketing.

Whenever a person clicks on your affiliate link and buys something, you earn a commission from the sale. It’s a popular way to monetize your blogs.

7 – Affiliate Program

A program that allows you, as an affiliate, to earn a commission for promoting a company’s products or services.

Some popular affiliate networks include Amazon Associates, Clickbank, ShareASale, and Commission Junction. You can join these programs to find many products related to your blog’s niche.

And easily promote them to your audience, earning a commission for any sales made through your link.

8 – Alt Text

A description of an image in a blog post helps search engines understand the image.

But also, if the image isn’t shown for some reason, the alt text provides alternative information about the image for people who use screen readers or have images disabled in their browsers.

9 – Analytics

Google Analytics and other website analytic tools help bloggers to track user behavior on their websites.

You can see data such as how many people visit your website, which pages they spend the most time on, where they’re coming from, and so much more.

10 – Anchor Text

The clickable text is in a hyperlink. For example, if you’re linking to another blog post, the anchor text might be the title of that post.

Also, the alt text helps search engines understand what the linked page is about, so choosing relevant anchor text for SEO is essential.

11 – API (Application Programming Interface)

A set of rules and protocols for building and interacting with software applications.

Including your blog or website APIs can allow you to integrate third-party services, such as social media platforms and payment gateways, with your site.

12 – Avatar

A graphical representation of a user. One of the most popular services is Gravatar.

It allows you to create an avatar once that can be used on multiple websites when you comment or interact with other users online.

13 – Backlink

A link from another website to your site. For SEO purposes, having high-quality backlinks from reputable websites can improve your search engine ranking.

14 – Banners

Graphic images are used for advertising on websites. You can usually see banners appearing at a website’s top, bottom, or sides.

Whenever someone clicks on a banner, they are directed to the advertiser’s website. In return, the website displaying the banner can earn money through the advertiser’s pay-per-click program.

15 – Blog

A blog is a website or section where someone or a group regularly posts content related to a specific topic.

Nowadays, nearly every company has a blog section on their website. It’s a great way to provide fresh and relevant content. But also because search engines value websites that publish new content often.

Besides, businesses can reach more potential customers by targeting specific keywords in their blog posts.

16 – Blog Directory

A directory where blogs are listed in different categories. Nowadays, blog directories aren’t as popular as they once were for discovering new blogs.

But they can still be useful for finding niche blogs within specific categories. And some of them provide backlinks to your blog, which can improve your search engine ranking.

17 – Blogosphere

The global community of all bloggers. So, when you start a blog, you’re joining the blogosphere. Not that you get any medal or honor for it.

But you get to connect with other bloggers and readers with similar interests.

18 – Bounce Rate

When a user leaves a website after viewing just one page, it’s known as the bounce rate.

This helps you see how engaging your website is to visitors. If your bounce rate is high, it could mean that your website’s content isn’t interesting or relevant enough to people.

And you may want to work on improving the user experience and content to keep visitors on your site longer.

Sometimes adding different content formats like videos or interactive elements can also help improve the bounce rate.

19 – Branding

Branding is the act of forming a distinct identity and impression in consumers’ minds for a particular product or company.

You want to have this idea of your brand reflected across all aspects of marketing, including your blog. This includes your brand’s logo, URL, tagline, writing style, and overall tone.

20 – Breadcrumb

You often don’t see breadcrumbs on blogs. However, they are a type of navigation that can help people understand where they are on a website and how to get back to previous pages.

Sometimes, you’ll find these on e-commerce or larger business websites.

21 – Broken Link

A link that no longer works, usually because the webpage it’s trying to connect to has been moved or deleted.

You should avoid having broken links on your blog, as they can harm your search engine ranking and user experience.

You may use tools such as Screaming Frog or Google Search Console to find broken links. These apps will crawl your website and highlight any broken links that need to be updated or removed.

22 – CAPTCHA

This tool safeguards websites from automated programs by creating tests that can be solved only by human beings.

If you have a contact form on your blog, including a CAPTCHA is a good idea. Otherwise, you’ll get bombarded with spam messages from bots.

To install a CAPTCHA on your blog, you can use plugins like Google reCAPTCHA or WPForms.

23 – CMS (Content Management System)

A tool used to create and manage usually websites and blogs.

The most popular CMS for blogging is WordPress, although there are other options, such as Drupal and Joomla.

Also, the great thing about CMS is you don’t need to know how to code or have strong technical skills to manage your blog.

For instance, with WordPress, you can easily publish blog posts, customize your website’s design, add plugins, and much more with a few clicks.

24 – CPA (Cost per Acquisition)

A popular method of paying for online advertising is based on a specific desired outcome, such as making a sale or clicking on an ad.

Some common examples of CPA campaigns include affiliate marketing and lead generation.

25 – CPC (Cost per Click)

When it comes to pay-per-click marketing campaigns, the cost per click is what you end up paying for every single click on your ads.

This means that each time someone clicks on one of your ads, you will be charged the CPC fee.

26 – CPL (Cost per Lead)

The amount it costs to acquire a lead. Often through the submission of a form or other contact information.

If you know, a “lead” is someone who wants to buy your product or service potentially.

If you’re into online advertising, grasping concepts like CPA, CPC, and CPL is vital. These metrics decide the profit of your campaigns.

27 – CPM (Cost per Thousand Impressions)

A marketing term denotes the price of 1,000 advertisement impressions on one webpage. Also known as cost per mille.

This is a common pricing model for brand awareness campaigns where advertisers pay for a certain number of ad impressions, regardless of how many clicks the ad receives.

28 – CRM (Customer Relationship Management)

An approach to managing a company’s interaction with current and potential customers.

This software organizes, automates, and synchronizes sales, marketing, customer service, and technical support activities.

29 – CSS (Cascading Style Sheets)

A language that helps you describe how your HTML document looks and is formatted.

For instance, CSS can change font styles, colors, layout designs, and more.

30 – Call to Action (CTA)

A call to action is an element on a webpage, such as a button or a link that entices people to take a specific action.

For example, if you want someone to subscribe to your email newsletter, a CTA might say, “Subscribe now” or “Get Your Free Ebook.”

Or if you want someone to buy your online course, the CTA might say “Enroll Now” or “Join The Program.”

31 – Canonical URL

Basically, a canonical URL helps Google figure out the best and most preferred page version of a website when there are various URLs to choose from.

This looks something like this: <link rel=”canonical” href=”https://www.yourwebsite.com/your-page”/>

32 – ChatGPT

At this point, everyone knows about ChatGPT. Anyway, Chatgpt is an artificially intelligent chatbot created by Open AI.

You can provide prompts to ChatGPT, which will reply with an automated response similar to human texts.

However, for a blogger, you can use Chatgpt for many reasons. Such as to help you write blog content, get topic ideas, write outlines, blog introductions, and conclusions, among other things.

33 – Click-Through Rate (CTR)

The click-through rate shows the number of times an ad or a link was clicked compared to the total number of views or impressions.

Also, it can be used to see how many times someone clicked to read your blog post after seeing the title in their search results.

As a blogger or online marketer, you want to pay attention to your CTR. So you can see how effectively your titles or ads drive traffic to your website.

34 – Competitive Analysis

You may learn a lot from your competitors and businesses in your niche.

Competitive analysis involves gathering information about your competitors, such as their strengths, weaknesses, strategies, and tactics. It helps you see what they are doing right or wrong so you can adjust your strategies and improve your online business.

35 – Contact Form

You certainly have seen on many websites a contact form. Usually, it asks for your name, email address, and a message.

This lets you send an email directly to the website’s owner or support team without opening your email application.

36 – Content Audit

Often, you may have blog posts that are outdated, irrelevant, or simply not performing well.

You can “audit” this older content with new information, optimize it for SEO, or even remove it altogether to improve the overall quality of your website.

Also, Google and other search engines favor websites with fresh, high-quality content.

37 – Content Marketing

It’s a type of marketing where companies create and share online content, such as videos and blogs, to generate interest in their products or services without directly promoting the brand.

38 – Conversion Funnel

A conversion funnel is a sequence of steps a visitor takes on your website before converting to a customer or taking a desired action.

Sometimes, it can have upsells or down sells where someone is encouraged to make additional purchases or take other actions.

You can use platforms like ClickFunnels to create and optimize these funnels for maximum results.

39 – Conversion Rate

Basically, it’s the number of people who do what you want them to on your website (like buying something or completing a form), divided by how many come and check out your site.

40 – Conversion Rate Optimization (CRO)

This consists of optimizing your site to increase the percentage of visitors who take a desired action, such as purchasing or filling out a form.

41 – Creative Commons

Creative Commons is a charity that helps creators share their work for free using licenses and tools.

For instance, this can be useful for bloggers who want to use images or other media in their content without violating copyright laws.

Some websites like Flickr or Wikimedia Commons offer a wide selection of licensed media under Creative Commons.

42 – Curated Content

Curated content is when someone picks out the best stuff from different places and puts it together for others to see.

For example, a blogger might curate content from other blogs or news sources to give their readers a detailed overview of a particular topic.

43 – DNS (Domain Name System)

This system translates domain names into IP addresses that computers can understand.

For instance, when you type in Jordanalexo.com into your browser, the DNS will translate it into an IP address corresponding to the server where the website is hosted.

Because computers need IP addresses to communicate with each other, the DNS is a crucial part of how the Internet works.

44 – Demographics

Population stats and data on specific groups. Often this information is useful for someone who wants to target a particular audience or market for their product or service.

45 – Disclaimer

Basically, a disclaimer helps bloggers and content creators avoid getting sued for any errors or misrepresentations in their content.

46 – Domain

A domain is the name of a website and its unique internet address. For instance, Google.com and Youtube.com are domain names.

47 – Domain Authority (DA)

Moz created a search engine ranking score from 0 to 100. It helps you see how well a website will rank on search engine result pages.

For example, a site like Wikipedia has 77 DA, which is relatively high. It has an easier time ranking well for competitive search terms in Google and other search engines.

48 -Domain Name Registrar

A company that handles internet domain name reservations. Often you can buy and register your domain name through a registrar like GoDaddy or Namecheap.

49 – Drip Campaign

A method commonly used in email marketing, where a sequence of automated emails are sent to subscribers over time.

They aim to help people by guiding a particular action, like purchasing an item or subscribing to a service.

50 – E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google uses a framework to evaluate websites and web pages. As a blogger or content creator, it’s essential to consider E-A-T when creating content.

You want to make sure that your content demonstrates expertise, authoritativeness, and trustworthiness on the subject matter you’re covering.

For instance, including an about page with your credentials, links to reputable sources, and testimonials can increase your E-A-T scores and boost credibility among readers.

51 – E-Commerce

E-commerce websites are digital shops where customers can purchase products and services online. For instance, Amazon and eBay are the largest e-commerce websites in the world.

You also can quickly build an e-commerce store using platforms like Shopify or WooCommerce, which provide tools for managing online sales and inventory.

51 – E-Commerce

An e-commerce website is an online store that sells products and services to customers online. For instance, Amazon and eBay are the largest e-commerce websites in the world.

You also can quickly build an e-commerce store using platforms like Shopify or WooCommerce, which provide tools for managing online sales and inventory.

52 – Email Marketing

This often consists of using an autoresponder service like Aweber or Mailchimp to schedule a sequence of emails sent to subscribers on your mailing list.

Usually, you send informational and promotional emails to keep your subscribers interested in your content and offerings.

Although it’s an old marketing strategy, email marketing is still highly effective and can lead to significant conversions if done correctly.

53 – Engagement

The level of interaction and participation that readers have with your blog content.

54 – Evergreen Content

It’s content that is continually relevant and stays “fresh” for readers. For instance, “How to Start a Business” is an evergreen topic that will always be relevant and valuable for readers.

Often this content needs to be periodically updated with more details and insights.

55 – Favicon

A small icon appears next to a web address. You can design your favicon to match your logo or other branding material.

56 – Feed

Software function that helps “Feedreaders” find new content on a website and share it with another site.

57 – Footer

The bottom section of a web page contains information like contact information, a sitemap, a copyright notice, etc.

58 – Front End

The front end is everything involved with what the user sees, including design and some languages like HTML and CSS.

59 – FTP (File Transfer Protocol)

FTP is a simple way to transfer computer files between two computers on a network; it uses standard rules that both the client and server follow.

Not so commonly used nowadays, but still essential to know for managing website files and backups.

60 – Gravatar

A picture that goes with you whenever you comment or make a post on a blog. It will be seen next to your name.

A popular service is Gravatar.com, where you can upload an image associated with your email address across several websites. This makes it easier for people to recognize and remember you.

61 – Guest Posting

You write an article for another website to increase your exposure and gain backlinks to your site.

For a new blogger, it’s one of the best strategies to get relevant and quality links quickly. The more quality backlinks you get, your website’s domain authority and search engine ranking will improve.

62 – Header

The top part of a web page usually contains the logo and main navigation.

63 – Hosting

A web hosting company provides the technology and services needed for someone to connect their website to the Internet.

Some popular web hosts include Bluehost, HostGator, and SiteGround.

64 – HTML (HyperText Markup Language)

The standard markup language for creating web pages and web applications is HTML.

For example, HTML is used to structure and format content, add images and videos, create links between pages, and more.

65 – Hyperlink

A clickable link that takes someone from one web page or website to another.

66 – Impressions

How many times a post, ad, or webpage has been seen.

67 – Inbound Marketing

A marketing approach that concentrates on producing enjoyable and compelling content and experiences to captivate customers. Instead of shoving ads down their throats.

68 – Indexing

This consists of the process that Google and other search engines use to organize and categorize web pages based on their content and relevance. ‘

In other words, it decides where a web page will rank in search results for a particular keyword.

69 – Infographic

A visual image such as a chart or diagram is used to represent information or data.

Infographics often show complex ideas in a visually appealing and easy-to-understand format.

70 – Internal Link

A link that points to another page on the same website. For instance, you have a blog post about “digital marketing,” and you link to another blog post on your website about “social media marketing”.

Also, internal links help search engines more easily understand the content and structure of your website. At the same time, it gives your visitors other relevant content to explore.

71 – Keyword

A particular word or phrase that people use to search for information online. Also, you should optimize your content with relevant keywords.

So that it will appear in search results when someone searches for those keywords.

72 – Landing Page

A standalone web page created specifically for a marketing or advertising campaign. Often these pages cut all distractions such as navigation menus, links to other pages, etc., and focus solely on one goal or call-to-action.

This call to action can be anything from signing up to an email list or purchasing a product.

73 – Lead

Someone who might be interested in what you have to offer and has given you their contact details.

74 – Lead Magnet

Usually, a free giveaway of valuable content (such as an e-book, white paper, or webinar) is offered in exchange for someone’s contact information.

You can commonly find lead magnets combined with landing pages as an effective way to capture leads and grow your email list or customer base.

75 – Link Building

The process of getting links from other relevant and authoritative websites back to your website. This helps your website to build authority and credibility.

Google sees links as votes of confidence from other websites and uses them as a ranking factor in its search algorithms.

For this reason, the more backlinks you get, the easier your site will rank for relevant and more competitive keywords.

76 – Long-Tail Keywords

Longer and more specific keyword phrases people use to find information on Google and other search engines.

Usually, long-tail keywords have less search volume and less competition. This makes them ideal for targeting with content. Because it helps new websites more quickly rank and get traffic to their site.

For example, instead of trying to rank for the broad term “marketing,” a long-tail keyword phrase like “digital marketing for small businesses” might be easier.

77 – Meta Description

A 160-character snippet, a tag in HTML that summarizes a page’s content. The meta description appears under the page title in search results.

And it can impact people to click on a link to your website.

78 – Meta Tags

Not something that has much impact on SEO nowadays, nor is it visible to website visitors.

However, meta tags consist of information in an HTML document’s header that can help search engines understand what the page is about.

79 – Meta Title

A title tag is a crucial element in HTML that specifies the webpage’s title. It appears as a clickable headline on search engine results pages.

It is one of the most important factors in increasing click-through rates on your website.

For this reason, having keyword-rich and enticing meta titles makes a big difference in driving traffic to your website and improving your search engine rankings.

80 – Niche

A specific segment of the market for a particular product or service. For instance, a niche could be “dog grooming,” where you can build a site sharing related information and selling products.

Or it could be “vegan meal prep,” where you offer recipes and meal plans for those following a vegan lifestyle.

81 – No Follow

NoFollow is a bit like the ‘cold shoulder’ in the SEO world. When you slap a NoFollow tag on a link, you’re telling search engines, “Hey, don’t count this link in your ranking algorithms.”

It’s a way to link to a site without passing on any SEO juice. Use them wisely, like when linking to unverified sources or comments.

82 – Organic Traffic

It’s the visitors who find you through unpaid (read: organic) search results. In other words, they’re not coming from paid ads, social media, or direct links. Instead, they found your blog post ranking on the search results and clicked through to your website.

83 – Outbound Links

These are the links that take you from your website to someone else’s. But here’s the thing, not all outbound links are created equal. You want to link to high-quality, relevant sites. Why? Because Google sees these links as a sign of trust and authority.

But remember, don’t go overboard. Too many outbound links can dilute your page’s content and lead your visitors away. It’s all about balance.

84 – PageRank

PageRank is all about links. The more high-quality links pointing to your page, the higher your PageRank. It’s like a popularity contest but for web pages. But not all links are equal.

A link from a high PageRank site carries more weight than one from a low PageRank site. So, aim for quality, not quantity. And remember, PageRank is just one piece of the SEO puzzle. Don’t obsess over it, but don’t ignore it either.

85 – Page Views

A page view is counted every time a visitor loads one of your web pages. Now, you might think, “more page views, better, right?” Well, not always. If someone’s clicking around a lot because they can’t find what they need, that’s not good.

You want to aim for fewer page views per visit but with a longer visit duration. That means your content is so good they’re sticking around to read it. Remember, it’s not just about quantity but quality too.

86 – Permalink

“Permalink” is the combination of ‘permanent’ and ‘link,’ and it’s exactly what it sounds like – a URL that doesn’t change. It’s the address of your content on the web, and once it’s set, it’s set.

Why does it matter? Well, changing permalinks can break links and hurt your SEO. So, choose wisely. And make it descriptive, and include keywords, but keep it short and sweet.

And remember, once you set it, avoid changing it.

87 – Pingback

When another blog links to your content, a pingback lets you know. It’s a way to track who’s linking to, referring to, or using your content. However, not all pingbacks are good.

Some can be spammy or low-quality. So, keep an eye on them. Use them to build relationships with other bloggers but also to protect your content.

88 – Plugin

Plugins are bits of software you can add to your site to give it new features or functionality. Want to add a contact form? There’s a plugin for that, like Contact 7. Need to boost your SEO? Yep, there’s a plugin for that, such as Yoast SEO.

But at the same time, you don’t want too many plugins because it can slow down your site and create security risks. So, choose wisely. Only use what you need, and always keep them updated.

89 – Podcast

Podcasts are audio shows you can download or stream anytime, anywhere. They’re a fantastic way to share your expertise, build an audience, and engage with your community.

Some popular podcast platforms are Apple Podcasts, Spotify, and Google Podcasts.

90 – Pop-Up

You know those little windows that, well, pop up when you’re browsing a site? That’s them.

They’re like the salespeople trying to grab your attention for a quick sign-up, a special offer, or an important message.

Also, they can be annoying if not done right. So, use them sparingly and make them relevant. And always give users an easy way to close them.

91 – PPC (Pay Per Click)

PPC is like buying visits to your site. Instead of earning them organically, you pay a fee each time someone clicks on your ad. It’s a quick way to get traffic, but it comes at a cost.

92 – Private Label Rights

“Private Label Rights (PLR) is when you buy the rights to use, alter, and claim content as your own.

It’s a quick way to get content, but the problem is it’s not unique. So, if you’re going to use PLR, make sure to customize it. You want to add your voice and insights and make it your own.

93 – Redirect

This is when you click on a link or type in a URL, and a redirect sends you to a different page.

Why would someone do this? Well, maybe because they moved a page, deleted it, or changed their site structure.

A redirect ensures their visitors don’t end up at a dead end (a 404 error).

94 – Referral Traffic

This refers to visitors coming to your site from direct links on other websites. It’s a sign that others value your content enough to link to it.

So, how do you get more of it? Create killer content, build relationships with other sites, and don’t be shy about guest posting.

95 – Responsive Design

 A responsive design ensures your site looks good and works well on any device, be it a desktop, a laptop, a tablet, or a smartphone. 

And here’s why it matters: according to Exploding Topics, over 55% of web traffic now comes from mobile devices. 

So, if your site isn’t responsive, you’re missing out. For this reason, you want your site to be easy to navigate, quick to load, and pleasing to the eye, no matter the screen size.

96 – RSS (Really Simple Syndication

RSS feed lets you subscribe to a website, and boom, you get updates whenever new content is posted. You don’t need to check the site every day.

Also, they’re powerful tools for content marketers. You can use them to syndicate your content, reach a wider audience, and drive more traffic to your site.

So, don’t overlook RSS. It’s a simple yet effective way to keep your audience returning for more blog content.

97 – ROI (Return Of Investment)

You put money into a campaign, and ROI tells you how much you got back. It’s calculated as the profit from an investment divided by the cost of the investment. And a positive ROI means your campaign was a success.

But a negative ROI? That’s a sign you need to change things up. Always track your ROI. You want to use ROI to know what’s working, what’s not, and where to invest your money next.

98 – SEO (Search Engine Optimization)

SEO is all about making your site visible, accessible, and attractive to search engines like Google. Why does it matter? You want to optimize your content to help search engines understand and rank it more easily.

The higher your content ranks in the results, usually the more visitors you get to your site.

99 – SERP (Search Engine Results Page)

Whenever you type a query into a search engine, the SERP is the list of results that pop up. 

And here’s an interesting fact: the higher you are on the SERP, the more likely people will click on your site. 

Based on Backlinko, the first result on Google’s SERP has a 27.6% click-through rate. That’s huge! 

So, how do you climb the SERP ladder? Solid SEO, quality content, and a great user experience.

100 – Sales Funnel

Think of it as a sequence of steps guiding your customers from the first “Hey there!” to the final “Sold!”. Also, a sales funnel has distinct stages – awareness, interest, decision, and action.

Each step needs a unique strategy. You wouldn’t ask someone to marry you on the first date, would you? Same principle.

So, sketch out your sales funnel. Get to know your customer’s path. And shape your marketing tactics to match.

101 – Schema Markup

Schema markup is code you put on your website to give search engines more informative results for users.

So, how do you use it? Identify the most essential elements of your content and mark them up. You may install a plugin like RankMath to help you more easily do this.

102 – Sidebar

Sidebar is like the sidekick to your main content, hanging out on the edge of your web page. It can hold all sorts of things, such as navigation links, social buttons, sign-up forms, you name it.

103 – Sitemap

A sitemap helps search engines crawl your site more efficiently, ensuring they find all your content.

Also, a well-structured sitemap can improve your site’s visibility in search engine results.

So, how do you create a good sitemap? You may use a plugin like Rankmath or Yoast SEO, and you’ll find an option to create an XML sitemap.

104 – Social Media

Social Media are platforms where people gather to chat, share, and connect—for instance, Facebook, Instagram, Twitter, LinkedIn, etc.

105 – Social Media Marketing

This consists of posting content to spark conversations, build relationships, and create a community on platforms like Facebook, Twitter, Instagram, and LinkedIn.

To be good at this marketing, you must listen, engage and provide value.

So, how do you do it? Understand your audience, create engaging content, and interact genuinely.

106 – Spam

Spam refers to junk, unwanted, unsolicited, and often irrelevant digital communication.
It can clog up your email inbox, flood your blog comments, and even impact your site’s SEO.

So, how do you deal with it? Use spam filters and moderate comments. You can install a plugin like Akismet to help you eliminate spam on your blog.

107 – SSL Certificate (Secure Sockets Layer Certificate)

An SSL certificate encrypts data sent between your site and visitors, keeping it safe from prying eyes. Also, Google flags sites without SSL as ‘not secure.’ And that’s a big red flag for visitors.

So, get that SSL certificate to make your site look more secure and trustworthy to your visitors.

108 – Subdomain

A subdomain is part of your main domain but operates as its own entity. You might use a subdomain for a blog, an online store, or a different language version of your site.

The cool part? You can customize each subdomain to fit its purpose without affecting the rest of your site.

So, use subdomains wisely to organize your content, serve different audiences, or highlight several aspects of your business.

109 – TLD (Top-Level Domain)

TLD”, or Top-Level Domain, is the last name of your website, the part that comes after the dot—for instance, .com, .org, .net, those guys.

Your TLD can say a lot about your site. A.org suggests a non-profit, a .edu, an educational institution.

110 – Tag

Tags help categorize and organize your content, making it easier for people to find related posts. They’re usually more specific than categories and you can have multiple tags per post.

— to be continued —