Last Updated on June 10, 2023 by Jordan Alexo
There is no doubt a correlation between the frequency of blogging and success. The fact is, the more often you post quality content on your blog, the higher your chances of succeeding.
However, how often should you blog to be successful?
In this guide, let’s uncover the posting frequency most successful bloggers use and why it works. Besides, strategies you can apply to increase your posting without compromising quality, such as outsourcing and allowing guest posting.
So, without further ado, let’s roll!
- Recommended Blogging Frequencies: New bloggers should aim for at least two or three weekly posts to establish a content base and presence. Established bloggers should publish four or more times weekly to engage readers and improve search engine rankings. News-focused blogs may need daily or multiple posts to stay current and relevant.
- Pros and Cons of Frequent Blogging: Frequent blogging keeps your website fresh and updated, improves search engine rankings, increases opportunities for backlinks and social shares, and builds connections with your audience. However, it requires a significant time investment and can lead to burnout and reduced content quality if not managed properly.
- The Power of Frequent Publishing: Publishing more often increases your chances of targeting more search terms, improves SEO rankings, and drives more traffic to your blog. However, quality should always be prioritized over quantity to provide valuable content that keeps users engaged and satisfied.
- Balancing Frequency and Quality: Finding a balance between frequency and quality is essential. Experiment with different posting frequencies to determine the sweet spot that works for you. Use AI tools to enhance your writing process, but be mindful of maintaining high-quality content.
- Factors to Consider When Determining Blogging Frequency: Your blogging goals, niche, content marketing strategy, audience preferences, and available resources should all be considered when determining your ideal blogging frequency. You should monitor your blog’s performance, listen to your readers’ feedback, and be flexible and adaptive to adjust over time.
What Are The Recommended Blogging Frequencies?
It depends on several factors, which I’ll talk about later. However, here are some general recommendations for blogging frequency:
- New bloggers: Publish at least two or three per week to build an initial content base and establish a presence in your niche. Also, frequently posting can help you develop your writing skills and get into the habit of creating content regularly.
- Established bloggers: You should publish four or more times weekly to keep your readers engaged and improve your search engine rankings. If you can hire writers, you can publish over five weekly posts.
- News-focused blogs: Publish daily or multiple times per day to stay current and relevant in your niche.
From the graph above, you can see that bloggers report better results when they start publishing daily. That’s a 20% jump from “2-6 posts weekly.”
So, you can see the more content you publish, the better results you’ll see from blogging.
Pros and Cons of Posting Blog Posts Frequently
So, you might be wondering what are the pros and cons. Let’s see:
Pros of Frequent Blogging
- Keeps your website fresh and updated
- Improves search engine rankings
- Increases opportunities for backlinks and social shares
- Builds connections with your audience
Cons of Frequent Blogging
- Requires a significant time investment
- This may lead to burnout and reduced content quality
- Can overwhelm your audience, resulting in decreased engagement
What Is The Impact of Blogging Frequency on Success?
Your publishing frequency has three major effects:
1 – The Power of Frequent Publishing
The more you publish, the better! You can target more search terms, so people can more easily find your web content.
Also, Google likes fresh content and frequent updates, so publishing more often can boost your SEO rankings and drive more traffic to your blog.
For instance, Huffington Post publishes around 1,600 to 2,000 daily articles, while Neil Patel has published over 4294 after ten years.
2 – The Importance of Quality Over Quantity
Although frequent publishing can produce impressive results, you should prioritize quality over quality.
It’s not that Google can read the quality of your content. But it uses other indicators, such as bounce rate, time on pages, shares, comments left, and if your post ended the user’s journey.
In other words, if people had to go elsewhere for complete information, then it’s not quality content.
For this reason, posting mediocre content will ruin your success. Even worse nowadays with AI writer tools like ChatGPT.
Many bloggers are flooding their sites with low-quality, AI-generated articles for the sake of publishing volume. It’s not the use of AI the problem, but rather misusing it. You should use these tools as an assistant.
If you use these tools wisely, you can speed up your writing process and elevate the quality of your content.
3 – Balancing Frequency and Quality
You should find a balance between frequency and quality. In my case, I publish between five to six posts weekly. I write all my posts, use AI tools to generate new ideas, and proofread and correct them.
However, even with the help of these tools more than that, my head starts melting, and my writing quality begins to suffer.
So, you should take time to try different posting frequencies until you find the sweet spot that works for you.
5 Factors to Consider When Determining Blogging Frequency
1 – Your Blogging Goals
Your overall blogging goals play a significant role in determining your ideal posting schedule. Ask yourself the following questions to clarify your objectives:
- Who is your target audience?
- How much time are you willing to invest in your blog?
- How many page views do you aim for per month?
- Do you want to be a thought leader in your niche?
These questions will help you establish your priorities and guide your decisions on the frequency of your blog posts.
2 – Your Blogging Niche
Not all niches require the same posting frequencies. For example, news-oriented blogs may need daily updates. Sometimes, I may need multiple updates per day.
On the other hand, a normal blog in a less time-sensitive niche, like personal development or lifestyle, may only need to post once or twice a week.
3 – Your Content Marketing Strategy
Your content marketing strategy also impacts your blogging frequency. It depends on the search queries you want to rank for. For instance, some posts may require more in-depth and longer copies and thus may take longer to produce.
If you write an “Ultimate Guide” for SEO purposes, it might take weeks or even months to complete.
On the other hand, articles that reply to common questions or hot topics could be shorter and more frequent.
Also, publishing shorter posts and constantly improving them over time with new information is fine. I often do these with listicles or how-to posts.
4 – Your Audience’s Preferences
This part is essential, especially once you have an established audience. If your readers expect frequent updates and you suddenly reduce the frequency, they may lose interest.
On the other hand, if you post too often, your audience might feel overwhelmed or even consider unsubscribing from your blog.
However, in the beginning, you should go all out to publish as much quality content as possible to gain traction and attract new readers.
5 – Your Resources
If you’re a solo blogger, you have so many hours to create content, promote it on social media, reply to comments, and optimize your blog.
You may still have a full-time job, family responsibilities, and other commitments that require your attention.
For this reason, it’s important to see how much time you can realistically dedicate to blogging.
However, you have success stories of bloggers like Pat Flynn, who started out as a solo blogger and now has a team of people helping him with content creation and promotion.
Nothing is impossible when you have the drive and motivation to make it happen.
What’s Google’s Stance on Blogging Frequency?
Google has a special Query Deserves Freshness (QDF) ranking factor that gives prominence to fresh content in search results.
For instance, it tries to see if someone is searching for news, events, or trending topics and prioritizes recent and relevant results.
If you have a website that publishes breaking news or timely content, then you should aim to publish as frequently as possible to stay ahead of the competition.
But don’t fall into the common miss information. The fact is most bloggers don’t need to be concerned with QDF. Usually, they publish evergreen or not time-sensitive content.
Anyway, it’s still good practice to update your older content. This helps keep it fresh and relevant, which can improve its search engine rankings.
10 Strategies For Successful Blogging Frequency
Let’s take a look at ten strategies you can implement today to increase and maintain your posting frequency.
1 – Experiment with Different Posting Schedules
I suggest you start by experimenting with different posting schedules. Some people are more productive and creative in the mornings, while others are night owls.
For this reason, try writing content at different times of the day or week to see when you produce your best work.
2 – Start Slower And Gradually Increase the Frequency
If you’re a new blogger, don’t feel pressured to post every day or week. Just the thought of needing to publish consistently can feel overwhelming.
So, you should start with one or two posts a week. And maintain that frequency for a few weeks until you feel comfortable increasing it.
Also, in the beginning, writing can be tougher and more time-consuming. You can gradually increase your blogging frequency as you become more skilled and efficient.
Often people give up because they push themselves too hard at the start and burn out quickly.
3 – Have a Spreadsheet
I enjoy using Google Sheets, where I keep all the topics I plan on covering. You can write down ten or more topics you’d like to write about and then schedule them on a calendar for the upcoming weeks or months.
This strategy is great because you don’t need to think about what to write every time you blog. Also, it helps you manage your time better and avoid writer’s block.
4 – Use AI Tools
You can start writing your content without the help of these tools. But I can’t deny the advantages AI tools can provide.
Often when you write everything yourself, it can easily drain your energy and creativity. After some time, you may have difficulty coming up with fresh ideas or inspiration.
Therefore, these tools can provide suggestions for improved grammar, writing content faster, and even suggesting topics for your blog. My favorite AI tools are:
- Grammarly: provides suggestions for improving grammar, spelling, and tone.
- Writesonic: helps generate ideas for blog post titles, outlines, and even complete paragraphs using AI.
- ChatGPT: an AI writing assistant that can help you with real-time suggestions for your writing, such as tone refinement and word choice.
5 – Analyze Other Blogs In Your Niche
I suggest checking other bloggers in your niche. Now, make sure they are solo bloggers. I mean, if they have a team of writers behind the scene, it might not be the best comparison.
You simply can’t write as much content as a team of five or ten writers. However, you want to check solo bloggers who frequent the same topics you do and analyze their frequencies.
This can give you valuable insights into the ideal posting schedule for your target audience.
6 – Monitor Your Blog’s Performance
You don’t want to be obsessed with the numbers, especially when starting. A new website may take six or more months to get traction. However, monitoring your site’s progress after you’ve been at it for a while is essential.
If you’ve been posting like crazy, and after months, you head over to Google Analytics and see that your traffic hasn’t increased much, then it’s time to reevaluate your strategy.
Perhaps you need to write about more relevant topics, or you need to target the right keywords.
7 – Listen To Your Readers
Once you have an audience eating your content, it’s important to listen to their feedback. You can directly ask them, “What topics they would like to see more of?”
Or look at the comments people leave; often, you can find bits and pieces of what people would like to read.
Another strategy is to simply check your Google Analytics account. You can check what posts people enjoy reading and which they don’t like.
The idea is to write more content that your readers love and less of what they don’t care about.
8 – Be Flexible and Adaptive
Your blogging frequency may change over time. Initially, you may start slower because you still aren’t skilled at writing and using tools to help you.
But as you evolve, you become more skilled and may hire writers. For this reason, just because you write two posts at the start, later down the road, you may publish over ten posts a week.
Furthermore, your content sub-niche may change over time. With my blog, I began writing about self-publishing. And nowadays, I write about blogging, AI tools, etc.
9 – Outsource Your Content
Once your blog makes money, consider outsourcing your content creation.
Often people think that they will waste money outsourcing their blog content. But the truth is that it can free up your time to focus on other aspects of your business.
For example, you can start producing YouTube videos or creating products to sell. So you’ll have more time to expand your brand and reach even more readers.
Besides, you can increase your publishing frequency by having writers create content for you.
10 – Allow Guest Posting
Now this is a hit-and-miss situation. You can increase your posting frequency by allowing guest posting on your blog. However, sometimes you may get low-quality content that doesn’t align with your blog’s message or quality standards.
So to avoid this, you should have clear guest posting guidelines. Also, you can require guest posters to pitch their ideas before actually submitting full articles.
But having people writing for your blog can give you a break from creating content and bring fresh perspectives to your readers.
So now you have a clear idea about the right posting schedule. If you’re starting, at least two to three times a week, get your feet wet. It’s a great way to get used to writing without burning yourself.
Once you start getting the hang of it, you may increase to four or even five posts per week, but always remember to prioritize quality over quantity.
Also, you have many options to increase your posting frequency as you grow and evolve, such as outsourcing or allowing guest posting.
I recommend having a spreadsheet to plan your content ahead so you always have a clear idea of what to write next. Ultimately, consistency is key, and AI tools can help you streamline your content creation process.
If you have any questions, please leave them below. Jordan Alexo will reply soon after.
FAQ About Blogging Frequency
Let’s take a look at some frequently asked questions:
1 – How long should a blog post be?
It depends on the topic at hand. Some topics require more in-depth writing and can benefit from longer posts, while others may only need a few hundred words.
However, a good strategy is to write more content than your competitors. This can help you stand out and provide more value to your readers.
2 – How many blog posts should you post a month?
You should publish about eleven to sixteen posts monthly, at minimum two to three times a week. If you can publish more content, you’ll see better results.
3 – How many blog posts before the launch?
At least ten to fifteen posts before launch. This gives enough food for thought to your readers and helps them get a clear sense of what kind of content they can expect from your blog.
However, if nobody has ever heard about you, you can build a site in minutes and start publishing content. It doesn’t make a difference because no one is aware of your blog yet.
If you’d like to learn more, read this post, “How many blog posts before launch.”