Last Updated on July 19, 2023 by Jordan Alexo
Well, blogging is old but not dead (over 600 million blogs and counting).
But since its appearance in the late 90s, new ways have appeared to share your content.
And you certainly don’t want to be left behind! So, what has replaced blogging? How do these platforms work? How can you get a taste of them?
Well, I got you covered!
Because in this guide, you’ll discover 9 mind-blowing options to share your stuff. From social media, microblogging, creating short books, and even Q&A sites.
You’re about to get a sneak peek into your future content creation. Without further ado, let’s roll!
- Social Media is Your Best Friend: With billions of users worldwide, platforms like Instagram, Facebook, and LinkedIn are gold mines for reaching and engaging with your audience.
- Video Content is King: Whether vlogging on YouTube or live streaming on Twitch, video content is taking the digital world by storm.
- Newsletters Deliver Value Straight to the Inbox: With billions of email users worldwide, newsletters are a powerful tool for delivering value, building relationships, and driving action.
- Microblogging Packs a Punch: Platforms like Twitter and Tumblr allow you to share your insights quickly and digestibly.
- Q&A Sites Build Authority: Quora and Reddit are perfect for sharing your expertise, answering questions, and positioning yourself as an authority.
- Short Books Amplify Your Content: Turning your blog posts into a short book is a powerful way to provide in-depth content, establish your authority, and provide lasting value.
1 – The Social Media
Social media isn’t just about sharing your breakfast anymore. Rather it’s a marketing powerhouse.
Statista’s study shows that as of 2027, almost six billion people worldwide will be using social media. That’s more than three-fourths of the global population!
But what’s the reason for all this craziness?
Simple. It’s all about engagement.
See platforms like Facebook, Instagram, and Twitter have transformed how businesses connect with their audience.
They aren’t just places to share content; instead for starting conversations, building relationships, and driving people to take action.
If you want to succeed on social media, you must follow its rules. In other words, to create content that’s not only informative but also exciting and shareable. For instance:
1 – Instagram
Instagram is all about visuals. So, high-quality images and short, engaging videos should be your go-to. Usually, Instagram works well for cooking, clothing, fashion, lifestyle, travel, and fitness niches.
2 – Twitter
Twitter is fantastic for real-time updates and conversations. So, timely, relevant tweets and interacting with your followers are the way to go.
3 – LinkedIn
If you’re a B2B business, LinkedIn is your goldmine. With 930 million users, it’s the ideal place to share industry-related insights and connect with other businesses.
So, if you’re only focused on good old blogging, you might want to shake things up.
Go out there and explore these social media platforms.
Do your best to understand their difference. Next, choose the one that works best for your business. And start creating content that your audience wants more than chocolate (who doesn’t love chocolate?!?).
2 – Video Content
If social media is the king of engagement, then video is the queen of attention.
Why? Because video is immersive.
In most cases, I prefer to watch a video than read that same content. I guess most people feel the same way.
And in a world where the average attention span is shorter than a goldfish’s (seriously, it’s down to 8 seconds, according to a study by Microsoft), fun matters.
And the stats speak for themselves.
Based on a Cisco report, video content got 82% of all internet traffic in 2022. So, that’s a lot of cat videos people are watching… and a fantastic opportunity for your business.
So, how can you take advantage of video content? Here are a few platforms to get your feet wet:
1 – YouTube
YouTube is the seconds most popular platform online after Facebook. It has over 2 billion people actively log in monthly. Who watch videos from how-to tutorials to reviews. So you have endless content creation opportunities.
If you had to pick one (for some unknown reason), YouTube should be your top choice. The fact is other video platforms simply don’t come close.
2 – Vimeo
If you want a more professional platform for your video content, Vimeo is the thing. You’ll love that you don’t have annoying ads constantly spamming your videos.
This also means your audience can focus on your video content without getting pissed off.
Also, Vimeo is fantastic for hosting your online course videos privately. You have several options meant for this, which YouTube doesn’t offer.
3 – TikTok
If you want to target a younger demographic, you can’t ignore TikTok. With about 1 billion monthly active people, it’s perfect for short, exciting video content.
But remember to cut all the fluff out of your videos. Tiktok videos are known for their short and eye-grabbing content.
Most people on this platform aren’t looking for an hour-long documentary – so learn how to cut down your videos into-bite size chunks that pack a punch.
Some niches that work well there are cooking, dancing, comedy, guitar lessons (yes, I’ve learned a few tricks from Tiktok), and fashion.
Although business content also may work well. But often, people prefer to head over to YouTube for longer, more in-depth videos.
3 – Email Marketing
Oh… I can’t imagine how often I heard “email marketing is dead” over the years.
But still, it’s alive, and “money is in the list.” Now you may be thinking, “Jordan, it’s 2023. Come on that can’t be true!”
Well, according to our friend Satista:
You have over 4.1 billion email users worldwide in 2023.
So, that means email marketing is yet a powerful way to communicate with your audience. But here’s the thing about email marketing:
- It’s about building relationships. You want to share valuable information with people’s inboxes.
- And although you can automate the process with Aweber, Mailchimp, or ConverKit: you want to make your emails seem personal.
- You want to send relevant information, such as old blog posts, new products or services, exclusive offers, and updates.
Use one of the autoresponders I mentioned to schedule a chain of emails. And nowadays, with the help of ChatGPT, you can create these emails quickly without spending hours writing everything yourself.
I suggest watching some video tutorials on YouTube. That’s my go-to place whenever I want to learn something new. Gosh, I learned to build my whole website from there.
4 – Podcasting
Podcasting is booming!
In fact, Buzzsprout reported:
Over 160 million people listen to podcasts monthly worldwide in 2023. That’s a lot of ears tuned in!
I never tried podcasts before. But people like John Dumas from Entrepreneurs on Fire have built a hungry mob of 100 million listeners.
So, podcasting is a proven and powerful way to share your message and connect with an engaged audience.
But you might wonder, “why are podcasts so popular?”
Well, let’s say they are convenient. On the contrary to a blog where someone needs to sit their ass down and read.
Nowadays, some people prefer to listen to podcasts in our crazily fast pacing world.
Imagine: You’re working out at the gym. What’s more convenient to read or listen to a podcast?
Or if you’re driving, riding the subway, eating burritos, or putting your house together. What’s more convenient? To listen to a podcast, exactly!
So, podcasts help businesses connect and reach people they wouldn’t otherwise.
You can share your expertise, tell your story, and build trust with your audience. And most importantly, they allow you to position yourself as an authority in your niche.
So, how can you leverage podcasting for your business? Here are a few platforms to consider:
1 – Spotify
The biggest and badest player in the podcasting scene. It has more than 517 million subscribers.
Spotify is easy to use and offers several categories and genres. If you want to podcast this day, you must consider posting your content here.
2 – SoundCloud
If you’re looking for a platform that’s all about community, SoundCloud is great. Because it allows listeners to comment on your episodes, giving you direct feedback and engagement.
3 – Apple Podcasts
Let’s talk about a platform that’s the biggest in the podcasting world. Apple podcast has over 28 million listeners hungry to consume audio content.
It comes with several great options. For instance, you can offer your fans ad-free listening, early access to your freshest episodes, and bonus content that’s exclusive to them.
But here’s the sweet part: while your fans are basking in these premium benefits, you’re raking in some extra cash.
So, it’s a win-win that’s too good to ignore. If you want to start podcasting, Apple Podcasts is the best option.
5 – Microblogging
Microblogging is like the espresso shot of blogging. In other words, it’s short, potent, and has a kick that’ll keep your audience coming back for more.
Based on the DataReportal report:
ou have 4.48 billion people using social media in 2023.
And guess what? Many of them are eating from breakfast to dinner microblogs.
But why is microblogging so popular?
Well, let’s say it’s quick to digest and easily shareable.
Well, let’s say it’s quick to digest and easily shareable. See, microblogs let you share your thoughts, insights, and your content in a way that doesn’t take too much time or effort.
So, how can you take advantage of microblogging? Here are some starting points:
1 – Twitter
Good old Twitter has been around for ages. It banned Donald Trump, and Elon Musk bought it and removed Trump’s suspension.
Whether you like it or not, Twitter is still a microblogging powerhouse.
With its 280-character limit, you can share real-time updates and quick insights and interact with your audience—oh, and my favorite one, the “What you had for breakfast” microblog.
I sometimes wonder why people share this kind of stuff.
2 – Tumblr
Tumblr is one of those platforms that, for many (including myself), it’s like that old rusty bicycle you forgot about in the garage. And then, one day, you stumble upon it and realize that it’s actually pretty cool.
See, Tumblr has over 547 million blogs. You can easily create one and share your thoughts, photos, and multimedia content.
If you’re into creative content, Tumblr is great. It’s a platform that’s all about community and self-expression.
3 – Medium
If you want a more professional approach, Medium is the answer.
It lets you share longer microblogs (or “short reads”) and has a built-in audience to engage with your content.
Plus, you can join Medium Partner Program. That allows you to make money whenever their community reads and engages your content.
Microblogging isn’t just about writing short posts. You want to be concise and deliver value in a compact package.
In a way, this is more easily said than done because you have to be cautious about your “word count.” But if you do this well, your audience will crave your content like never before.
6 – Question And Answer Websites
Sites like Quora and Reddit are not just platforms for asking and answering questions. You can share insights, build authority, and connect with like-minded people.
Just to give you an idea: Quora alone has about 300 million active users monthly. And Reddit has over 1.660 billion active users monthly (yeah, that’s insane!)
Well, that’s a whole lot of questions waiting for your answers.
But why are Q&A sites such a big deal?
Because they’re interactive and informative. See, people can comment on each other and often create soap opera and drama within the discussions. Who doesn’t like that? I don’t, but jokes aside!
Yet, these Q&A sites allow you to share expertise, answer people’s questions, and make yourself an authority in your niche.
Here’s a sneak peek at my old days of trying to be a dating coach:
I haven’t been active in Quora for three years or more, and still, my overall replies get 82.4K monthly views.
So, how can you take advantage of these Q&A sites?
1 – Find Relevant Questions
Not all questions are created equal. You want to answer questions that are relevant to your niche, that are getting attention, and that you can provide a unique, valuable answer to.
2 – Deliver Value
Your answers should be more than just answers. Instead, they should be mini blog posts.
You can include relevant images, videos, links, and actionable information. Remember, you’re not just answering a question. No, you’re building your authority.
3 – Engage with Your Audience
These sites live and breed off user engagement. So, don’t just answer questions. Also, ask questions, and comment on other answers.
Sometimes stirring controversy is a great way to polarize your audience. Like I said, “people love a little drama!”
7 – Public Speaking
Oh, no, that scary thing called public speaking!
Fun fact: a survey done by Wall Street Journal ranked public speaking the top #1 fear among people.
But if you can overcome this fear, you can command attention like no other medium.
Because public speaking lets you connect with your audience on a personal level. You can share expertise, tell your story, and inspire action.
And often, public speaking gives people the immediate impression you’re an expert.
Of course, as long as you don’t stutter or forget your words. Besides, nowadays, you can do this online. From webinars to live streams to virtual conferences and more.
So, here are a few tips to help get started:
1 – Know Your Audience
Before you step on the stage, you need to know who you’re speaking to. What are their interests? What are their challenges? What value can you provide?
The more you know about your audience, the more effective your speech will be.
2 – Practice, Practice, Practice
Guess what? Initially, you’ll suck at public speaking. You’ll feel nervous, and you’ll forget your words at times. But just like anything in life, practice makes perfect.
So, don’t give up. Keep rehearsing in front of the mirror, record yourself, seek feedback from friends, and read good books like “The Art of Public Speaking” by Dale Carnegie.
And I tell you, in time, you’ll become more confident and fluid in your delivery.
3 – Be Authentic
People can spot a fake from a mile away. So, be yourself. You want to share your experiences, tell your story, and speak from the heart.
See, people connect with authenticity, and it’s what makes your speech memorable.
4 – Leverage Technology
Use Zoom, Google Meet, or Microsoft Teams to host webinars or virtual talks.
You can reach anyone in the world from the comfort of your home.
So, if you want to do public speaking, it’s time to step out of your comfort zone. Just start small, practice regularly, and watch as your confidence and authority grow.
7 – Guest Posting
Guest posting is when you write an article for another website or blog.
It’s a win-win situation.
Because the host site gets high-quality content, and you get exposure to a new audience.
Plus, and more importantly: you get a backlink to your site, which is SEO (Search Engine Optimization) gold.
Quick explanation: the more backlinks you get from relevant and authoritative websites, the higher your website will rank in search engine results.
Anyway, here’s the thing about guest posting. You don’t want to write a guest post just for the sake of building backlinks.
Nope, you want to write content for someone’s blog like it was your own. This means providing superb quality information to their audience.
So, how can you win at guest posting? Here are a few tips:
1 – Find the Right Sites
You want to guest post on sites relevant to your niche and with high domain authority.
A quick way to do this: Google “write for us+[target niche/topic].” You’ll certainly find many opportunities for guest posting.
2 – Deliver Value
Your guest post should be some of your best work. It should be informative, engaging, and actionable. Often this may lead to blogging more for that site. Or even landing a job as a freelance writer for them.
3 – Include a Call to Action (CTA)
Something you may do is promote services or products that the company offers on its site.
Usually, companies love seeing you’ve paid attention to their business.
4 – Include Backlinks
Don’t forget to include backlinks to relevant content on your site. Commonly, you can add two to three backlinks within the guest post.
Also, make these links anchor text keyword-rich. This helps search engines understand the relevance and context of the linked content.
Start reaching out to relevant sites. Also, be patient because most people won’t reply to your guest post requests.
Once you have some opportunities, make sure to write high-quality content.
8 – HARO (Help a Reporter Out)
HARO is like a matchmaking service for media opportunities.
It works like this:
Journalists post queries looking for experts for their stories, and experts (like you) provide insights and information.
And everyone goes home happy. Because the journalist gets their source, and you get media exposure and a backlink to boost your SEO.
But why is HARO so powerful?
It’s credible and impactful. See, HARO lets you position yourself as an authority figure and connect with journalists.
So, how can you use HARO today?
1 – Sign Up and Set Up
First things first, sign up for HARO and set up your preferences. You’ll want to select the industries that are relevant to your expertise.
2 – Respond Quickly
HARO is all about timing. Often journalists are working on tight deadlines.
You’ll receive several emails each day with opportunities from journalists looking for expert opinions. It’s crucial to reply to them as quickly as possible.
This helps your reply get noticed and increases the chances of being selected.
3 – Give Quality Answers
Your responses sometimes will be like mini blog posts. So, you want to give informative and well-written answers.
Well, why work harder when you can work smarter? Yeap, just use ChatGPT to answer some of these questions quickly. Of course, you want to customize and edit the content and make it your own.
But that’s a great way not to fry your brain cells and save time! So go ahead, and give HARO a shot.
9 – Create A Short Ebook
A short book is like your blog on steroids. It’s a collection of your best posts bundled together, polished up. Next, presented in a format your audience can consume at their own pace.
But why should you do this?
Well, because people don’t need to search throughout your blog to find all your valuable posts. With a book, you can blue everything together and feed your audience all in one place.
You win, they win, everyone wins! You get to reuse your older content. And your doesn’t need to waste time searching for individual blog posts.
So, how can you create a short book from your blog posts? Here are a few steps:
1 – Choose Your Best Posts
You want to choose posts that are relevant, popular, and provide unique insights.
2 – Organize Your Content
Your book should flow smoothly from one post to the next. So, organize your posts in a logical, coherent order.
Just like a blog post where you start from more basic concepts and build up – your ebook should follow a similar structure.
3 – Edit and Polish
Your book is a reflection of your brand. So, ensure it’s polished, professional, and error-free. Just grab Grammarly and take it for a spin to clear off any junk.
4 – Publish and Promote
You have many ways to promote your ebooks, like Amazon Kindle Direct Publishing or Smashwords. Once published, promote your book on your blog, social media, and email newsletter.
Another method is to use this ebook as a lead magnet. Yes, it’s a great way to get people to subscribe to your email list. They see an ebook that looks like the best thing since sliced bread, and they’ll be eager to sign up to receive it.
Creating a short book isn’t about slapping a bunch of blog posts together and calling it a day. Instead, you want to organize the content in a way that makes sense and provides value to your readers.
Bahh, that was a long walk from social media to email marketing to microblogging. You got the full shebang to replace blogging.
But wait, what does this mean for your business?
Here’s the pickle: things are changing like never before. And now, with artificial intelligence (AI), I’d say “scary fast.”
So, you must adapt and embrace new ways of creating and sharing content.
I’d say choose your poison.
Whether you want to take advantage of social media, create video content, send out newsletters, answering questions on Quora.
Yes, pick one and run with it:
- Learn as much as possible (YouTube tutorials, online courses, etc.).
- Develop your skills.
- Consistently produce quality content.
Because, at the end of the day, this is about helping people. You want to connect with your audience, build relationships and make a difference in their lives.
And that’s the true power of content.
So, roll your sleeves up and get busy!
By the way, if you have any questions, don’t be shy and leave it below. Thanks for reading.
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