Last Updated on July 31, 2023 by Jordan Alexo
So, do you have a hard time finding low-competition keywords? You probably tested several strategies without much success!
Everything out there looks superbly challenging, and your website won’t receive search traffic without the right keywords.
But don’t worry! I’ve got you covered! You’ll discover my secret keyword research method in a matter of minutes. This method will help you to find low-hanging fruit keywords that can provide valuable organic search traffic.
What Are Low-Hanging Fruits Keywords?
Low-hanging fruit keywords are search terms with low competition and few websites targeting them. These keywords usually have a high search volume and can be easily targeted by your website.
These keywords can be an excellent choice if you have a new or low DR (Domain Rating) site and don’t want to spend months or years trying to rank for competitive keywords.
You can more easily provide better quality content than your competitors and rank better for low-hanging fruit keywords.
It’s an ideal way to get some eyeballs on your website content quickly.
Long Tail Keywords vs. Short Tail Keywords
But first, you must understand the difference between long-tail and short-tail keywords.
A short-tail keyword is composed of one or two words, such as “SEO strategy.”
Long-tail keywords contain three or more words, such as “how to do keyword research for beginners.”
The competition for long-tail keywords is usually lower since they are more specialized and specific.
For this reason, long-tail keywords, aka low-hanging fruit keywords, can be a great way to start your keyword research journey. Additionally, over 90% of all searches are long-tail. So you have a never-ending supply of keyword ideas.
Although you should optimize your content for one main search term, it can rank for many related terms.
5 Reasons: You Should Find Low-Hanging Fruit Keywords
I already explained a few reasons you should use low-hanging fruit keywords. Let’s take a look at the benefits of this strategy in more detail:
1) Easier To Rank
One of my biggest mistakes with JordanAlexo.com was to write content targeting competitive keywords initially. After months of work, I was still nowhere near the first page.
It was only after switching to long-tail keywords that I started seeing real progress.
2) Don’t Need a High DR Site
Building your domain rating takes time and effort. You may spend months searching for links until you see a significant improvement.
Low-hanging fruit keywords don’t require a high domain rating. This makes them ideal for brand-new websites.
3) Related Search Queries.
As I said, a blog post can rank for many related search terms. This will help you get more organic traffic from your content.
4) Quick Organic Traffic Growth
Nothing worse than going to your Google Analytics account and day after day not seeing any growth. For this reason, most beginners often give up after five to six months.
Building a website takes time, so it’s essential to see results as soon as possible. Low-hanging fruit keywords provide quick organic traffic growth.
5) Build Credibility And Authority
A reputable website must be trusted by its audience. When you start ranking for valuable long-tail keywords, users will trust your expertise and authority on the subject. Also, people leaving comments and engaging with your content will help you to grow your brand.
3 Methods: Where Can I Find Low-Hanging Keywords?
Let’s take a look at two ways to find keyword opportunities for your website:
Method 1) Google Search Console
Google Search Console is a free tool. You’ll need to verify your website with Google, and then you can access the search console under “Performance.”
The performance tab provides valuable data about organic keywords that already bring traffic to your website. This section also enables you to identify query trends, keyword opportunities, and other insights into how people find your website.
You can use search console data to help you write supporting articles and optimize the pages you already have.
And you can use the data to target long-tail keywords that are more likely to bring organic search traffic.
Method 2) Keyword.io
Keyword.io is a free keyword research tool to help you find long-tail keywords quickly. All you need to do is type in your main keyword and let the tool generate useful ideas. Afterward, you can export this file to your computer.
This platform also provides search volume and CPC data, but you must have the Pro.
So to further analyze your keywords for free, you can Google Keyword Planner.
Step 1) Head over to Google Keyword Planner. If you don’t have an account, open one.
Step 2) You should have exported a file with all your keywords from Keyword.io. Open that .txt file and copy and paste all your keywords to search in Google Keyword Planner.
Step 3) After you press “Get Results,” you should see the average monthly searches, CPC (cost per click), and competition.
You can use this data to decide which keywords you want to target with your content. Below, I provide some details to identify keywords with low competition and high search volume.
Method 3) Google Autosuggest
Google Autosuggest is a great tool for discovering related keywords quickly. The following are suggestions of what people are looking for in the search engine.
To get started, type your main keyword in the Google search bar and then hit the spacebar. This will give you a list of related keywords. Another way to find keywords is to go through the alphabet, for example:
- [main keyword] a
- [main keyword] f
The first search terms appearing in the autosuggest tool are likely to have large search volumes.
You can then add these keywords to your keyword file and analyze them in Keyword Planner.
Best Method To Find Low Hang Fruit Keywords
Now I will share my secret method to discover lower-competition keywords. I use a cheap tool called “Lowfruits.io.” It’s an easy-to-use keyword research tool that provides great information, such as search volume, CPC, and competition.
This tool has a powerful feature “Low Hang Fruit” tab. You can easily find keywords with low competition and high search volume.
Also, only for $25, you get a bunch of credits to search keywords.
4 Steps To Effectively Use LowFruits.io
Let’s take a look at three steps to use LowFruits.io to find keywords effectively:
Step 1) Regist An Account
You can easily register an account with LowFruits.io and get ten credits for free.
Step 2) Select KWFinder
Select KWFinder from the LowFruits.io dashboard.
Step 3) Enter Your Main Keyword and Filter the Results
Make sure to add your main keyword into the box. For filters:
- Country: United States (you can select another country and language depending on your target audience)
- Language: English
- Exclude Words: Reddit, Quora (I don’t see these terms appearing on my keyword ideas)
- Max Authority: Include your website’s domain authority. If you don’t know, you can use Ahrefs domain checker here.
I only use these filters to give you an idea. Feel free to add other filters that fit your needs. Then press “Find Keywords.” On the next page, choose “Access all keyword ideas” and not the other option.
Step 4) Analyse The Listing
You want first to press “fetch volume” to obtain the search volume and CPC data for each keyword.
Also, use the filter options to separate the bad from good fruit more easily. I select the following:
- #Intent: Don’t change anything. Later you can use this option to find transactional keywords more easily, etc.
- #Words: Minimum 3
- #Volume: Minimum 100
Click on the ” Vol” tab to include the keywords with the highest volume first. Analyze each search term individually. You may use credit to get the full low-hanging fruit data for those you find interesting.
Wait a minute or two, and you will get extra information. Just hover over the data to understand better the weak spots found. Often you can find some awesome keywords that can easily rank in the search results.
And that’s it! LowFruits is an awesome tool that few people know about. I highly recommend everyone check it out.
What To Do Next With Your Keyword Ideas?
I have shared with you multiple strategies to find keywords already. You should test each one and see which works best for you.
Whenever you discover good low-hanging fruit keywords, you should add them to Google Sheets. You can easily list your target terms and create content for each.
But before, you should analyze each and see if their competition is worth it. I like going the traditional route and simply Googling each keyword and seeing the top 10 search results.
You can quickly identify which are worth your time and which ones have too much competition for you to rank in the SERPs.
For instance, if the ten results are from highly authoritative websites in your niche, look for other keywords that are easier to rank. If you have been in your niche for some time, you should know these sites and identify them quickly.
In case you don’t know, you can install a free tool like “Ahrefs” Chrome extension. Make sure you create a free account with this platform and login.
Now go back to ten results for your targeting keyword and open each web page on a new tab. You should see the Ahrefs icon with the Domain Rating (DR) in the corner.
If the average DR of the ten search results is above 60, you should pick another keyword to target. But if it is below 50, consider creating content for it.
You may remove the keywords that are too competitive from your Google Sheets. Or, keep it if you think you can compete in the future.
It’s up to you. But I’d say that by analyzing each keyword, you will make sure only to pick the most profitable search terms that you can rank for fast.
Build a List Of 10 or More Low Hanging Fruit Keywords And Monitor
You should build a list (or list of lists) with ten or more low-hanging fruit keywords. You can target each of them in the future as you create content for your blog or website.
This way, you don’t need to spend time wondering which keyword to target each time you write an article.
Once you have published your post on your site, you should track the performance of each keyword. That way, you can adjust your content strategy and optimize it for better results.
The best tool for this is Google Search Analytics. I know this tool isn’t newbie friendly, but it is essential to any content strategy.
You can install Google Analytics on WordPress or a free plugin from the official repository. Once you have it ready, create a custom report for each keyword or set of keywords and track them on an ongoing basis.
If you have the budget, you may also use a paid tool like Ahrefs. They offer a keyword tracking feature that is more comprehensive than Google Analytics.
It is worth it to invest in this tool if you plan to create often content for low-hanging fruit keywords. Furthermore, this tool helps you audit your website and track the performance of your pages over time.
The bottom line is that you should always track the performance of your content. That way, you can be sure which keywords are working and which ones you should no longer target.
So, now you have four methods to discover low-hanging fruit keywords. Remember to start small with each of them and then gradually try more complicated options.
Also, create a content calendar with your chosen search terms. This will help you stay focused on what’s essential; the keywords that can drive traffic to your website or blog.
Once you have a list of about ten or more related terms, it’s time to create the content pieces. Check my post “How To Write SEO-Friendly Blog Posts (13-Step Process)” to get started.
Finally, I suggest tracking the performance of each keyword. That way, you will know which are working and which are not worth your time.
With these methods and tools, you can find plenty of low-hanging fruit keywords.
If you would like to leave a question for Jordan Alexo, please don’t hesitate to comment. He would be more than happy to help you out.