SEO Strategy Plan For 3 Months To Boost Traffic And Ranking
Last Updated on May 17, 2023 by Jordan Alexo
Are you looking for ways to boost the traffic and ranking of your website? If so, then a good SEO strategy plan is the key.
Having an effective SEO strategy in place can make all the difference between your site being successful or not. It’s important to have a well-thought-out plan covering all SEO aspects, such as keyword research, content optimization, link building, and more.
In this guide, you’ll discover an effective three-month SEO plan that will help you get more organic traffic and higher rankings with search engines like Google.
I’ll cover topics like optimizing your website for search engines, creating content consistently, and learning new strategies while analyzing your results. Also, several tools you should consider to help you out and much more. So let’s dive right in!
- A successful blog takes time and effort to build. It is essential to have patience and consistency to see results.
- Several tools can help improve a blog, such as Jasper AI, Surfer SEO, and Grammarly.
- Optimizing content for search engines is essential to achieve better rankings.
- Consistent keyword research and content creation are essential for a successful blog.
- Analyzing your efforts’ results is necessary to make adjustments as needed.
What Is SEO?
SEO stands for Search Engine Optimization. It consists of optimizing your website to rank better on Google, Bing, Yahoo, and other search engines. This increases your site’s visibility in search results, driving more traffic and leading to more potential readers and customers.
Search engine optimization has two main aspects, this includes:
- On-Page SEO involves optimizing individual web pages to rank higher and gain more traffic.
- Off-Page SEO: This refers to strategies employed outside your site, such as link building, social media marketing, and content promotion.
To build a successful website, you should consider both on-page and off-page SEO. Your first three months of an SEO strategy can set the foundation for long-term success.
Even if you already have a website but aren’t receiving the visitors you want, implementing the following strategies can help you increase traffic, and your site’s ranking on search engines.
In a way, what you need to do in three months is more of the same that you’ll need to work on throughout your site’s lifetime continuously. It really doesn’t change much!
3 Reasons You Must Have An SEO Plan
Here are three reasons you need an SEO plan:
1 – Improve Website Ranking
The main reason for an SEO plan is to improve your website’s ranking on search engines like Google and others. In other words, you want multiple web pages ranking on the first page of search results for relevant keywords.
As a result, more people will find and visit your site when searching for information or products related to your niche.
2 – Increase Organic Traffic
“Organic traffic” is the same as non-paid or natural visitors who find your website through search engines. The more people find your site, the more potential customers and readers you’ll have.
3 – Build Brand And Authority
A strong SEO plan can also help you build your brand and establish yourself as an authority in your niche.
When people see several of your web pages constantly appearing on the first page of search results, they associate your website with high-quality content and reliable information.
In a way, people believe that if Google trusts your site enough to rank it highly in search results, then they should too.
Why Google We Consider Google First?
Well, there are many search engines out there, but when we talk about optimization, Google is the first choice because it dominates the search market share. With about 84.69% of the global search market, it’s essential to prioritize Google when optimizing your website.
Also, Google has the most advanced algorithm. For this reason, if you optimize your website for Google, you’ll likely see improvements on other search engines as well.
However, you should also register on Bing’s Webmaster tool, Yahoo, and other search engines. This helps these search engines crawl your site.
Why Is It Important To Have An SEO Plan For 3 Months?
I enjoy setting a plan for three months because it becomes more practical. At the same time, it isn’t something too far away, allowing you to see the results and adjust your strategy accordingly.
If you need to think about a plan for the next two years, in between, you’ll probably lose motivation and focus. So, three months is the perfect time frame to keep your head on the game and stay motivated.
Now the funny thing is whether you have a new site or an old one, it doesn’t matter! As I already said, what you need to do through these three months is the same thing you’ll need to do afterward for months and years.
5 Things You Need To Build Constantly
What works for every website, regardless of its age or niche, includes the following five essentials:
1 – Constant Supply Of Content
Your website needs to produce a constant supply of fresh content weekly. Most people don’t realize the importance of consistently producing relevant content, and as a result, they end up losing traffic.
One of the metrics Google notices is the frequency of content updates on your website. The more blog posts you can put out weekly, the better! It allows your website to rank higher for multiple keywords and attracts a wider audience.
2 – Build Backlinks
Building backlinks is crucial for improving your website’s domain authority (DA). A backlink consists of a link from another website to yours, signaling to Google that your content is valuable and trustworthy.
Also, you should get external links from relevant websites in your niche with high domain authority. The higher the website’s domain authority links to you, the more valuable it is for your domain authority.
For instance, obtaining a link from a new site isn’t as influential as getting one from DA 90 website. If you don’t know your domain authority, you can use this Ahrefs tool here.
As you build links and content, your domain authority will increase over time. Making your website rank more easily for more competitive keywords.
3 – Improve User Experience (UX)
One aspect many website owners don’t consider is user experience. Or in other words, how easy and enjoyable it is for users to navigate your site. To improve UX, you can make sure your website is mobile-responsive, reduce loading times, have a minimalist design, and have clear calls-to-action.
Also, you want to make it easy for people to find the information they want on your site. So you should include an easy-to-navigate menu and search box.
Furthermore, avoid having too many banner ads or pop-ups that usually scare away potential visitors.
4 – Audit Regularly
Auditing your existing content is important to ensure it remains relevant and up-to-date. You should review your site regularly to identify any broken links, update outdated information and remove irrelevant content.
A few great tools for this include Surfer SEO and Ahrefs. With the Surfer SEO audit tool, you can analyze your website’s pages and get an action plan to improve their performance.
For instance, it tells you the keyword you may add to your content or remove to rank higher on search engines.
Also, Google Search Console is a free tool you can use to check your website’s performance.
5 – Supporting Relevant Content
Essentially, your website should include two types of content: informational and transactional posts.
Your informational posts should provide valuable advice to your audience, answering common questions or concerns they might have. Also, these posts help build trust with your audience and establish you as an authority in your niche.
The other type of content, transactional posts, is meant to drive conversions. This includes product reviews, product comparisons, and sales pages.
A good formula for most niches is to have a ratio of 70% informational posts and 20% transactional posts.
Your informational posts should “support” your transactional posts, providing additional context and education about your products or services.
How To Create a 3-Month SEO Plan?
Now that you have some basic understanding of the essential components needed to build a successful website, let’s dive into creating a successful SEO plan.
Month 1 – Research and New Content
So your first month should be focused on keyword research and creating fresh content.
Step 1) Keyword Research
You should build a list of relevant keywords you want to rank for. I recommend a list of at least 20 keywords. So considering the past formula, you should have fourteen informational and six transactional keywords.
Once again, your informational posts should provide relevant content to “support” your transactional articles. Here’s an example:
- Jasper AI Review (transactional post)
- How To Write A Blog Post With AI (informational post)
- 11 Essential Templates With Jasper AI (informational post)
- Why You Must Use AI in Your Blogging Strategy (informational post)
As you can see, the informational posts provide additional context and education about the product being reviewed in the transactional post.
I also interlink these posts to help readers find supporting content and allow crawlers to easily navigate between pages and understand the overall structure of my website.
For keyword research, I recommend using the following tools, such as:
- Google Keyword Planner
Also, you should focus on finding long-tail keywords that are relevant to your niche and have a low competition level. In particular, if your site is new and hasn’t yet a high domain rating.
Step 2) Create a Google Spreadsheet
I like to keep a Google spreadsheet with all my keywords. In this spreadsheet, I’ll list each keyword and add columns for search volume, competition level, and additional notes.
This speeds up content creation because you don’t need to wonder what you should write about. You simply go to this spreadsheet and grab the keyword you want to create the content about.
Step 3) Write Your First Ten Posts
Of course, this depends if you have a new website or not. But if you do, then it’s a good idea to focus on your first ten posts. Make sure to create a mix of informational and transactional posts based on the list of relevant keywords you built in Step 1.
For a fresh site, focusing on creating high-quality content is always important. This means using proper formatting, such as headers, subheaders, and bullet points. It also means writing clearly and concisely in a way that’s easy for readers to understand.
In case you already have a site, you can use the list of keywords and build more content around those keywords to expand your site’s reach and improve its search engine optimization.
Month 2 – Link Building And More Content
Now that you have built a foundation for your website’s content, it’s time to focus on building backlinks and more content.
Step 1) Link Building
Link building is an essential part of off-page SEO. It can help you improve your website’s authority, helping it rank more easily for competitive search terms.
There are many ways to build external links, but my favorite is guest posting. You can do this by contacting other websites in your niche and offering to write a guest post for them.
An easy strategy to find guest post opportunities is to go to Google. In the search bar, type in “write for us,” followed by your niche. For example:
Often these websites actively seek guest contributors, so it’s a great way to get your foot in the door.
The idea is to write a post for these sites and leave a backlink to your own website. Also, these websites should have a domain rating than yours to improve the effectiveness of the backlink.
Another thing you should remember is that link building is not a one-time task. You need to work regularly on building new links. And honestly, it can be a time-consuming and boring process.
Step 2) Write, Write And Write
The second step of month two is to keep writing content for your site like there’s no tomorrow. The more quality content you have on your site, the better it will rank in the search engines.
Also, I watched a video from an SEO expert who said, “Google only gives importance to website that have more than thirty posts.”
Therefore, it’s essential to set a goal for the number of posts you want on your site and work towards achieving it.
The way to see things is there is no authoritative website with only a few blog posts. Instead, they have hundreds or even thousands of articles on their sites covering various topics related to their niche.
Your goal is to one day become an authoritative website with a vast selection of content that covers your niche in great detail.
A good idea is to end your second month with at least twenty well-written informative blog posts optimized for search engines.
Step 3) Keep Building Your Keyword Spreadsheet
Always keep adding new keyword ideas to your keyword spreadsheet. So you don’t run out of content ideas to write about. Remember to focus on long-tail keywords as well since they can be less competitive and easier to rank for.
Month 3 – Audit And “Eat, Write, Sleep And Repeat”
People think there’s something magical about blogging, but there isn’t! The key is consistently to build new content, become a topical authority in your niche, and get high-quality backlinks to your site.
The more content you can pump and links you can generate, the more traffic you’ll get to your site. Of course, as your domain authority gets older, it will become easier to rank for new keywords and get more traffic.
Step 1) Auditing Time!
The first step is to audit your older content. I suggest you check Google Analytics and see if any older content is underperforming. Or content that may have reached the top ten positions on Google and may need some updating to improve its rank.
If you notice this, you can use the audit feature from Surfer SEO to analyze that content and see how you can further optimize it for search engines and improve its ranking.
Also, you can take this opportunity to check and see if there are broken links and fix them. Or even learn new strategies to improve the loading time of your site. For instance, installing a caching plugin like WP Rocket and minimizing the size of your images can significantly impact your site’s loading speed.
Step 2) Eat, Write, Sleep, And Repeat!
Keep writing non-stop, searching for new keywords, and publishing new blog posts consistently.
A word of advice, I know people can get caught up with the excitement of building their blog and quickly making money online.
However, a blog isn’t a quick money scheme. Instead, it’s a long-term investment. Your website may take six or more months to gain traction and get some organic traffic.
Most people don’t understand that blog is a marathon, not a sprint. For this reason, they quit at month six or seven when they don’t see immediate results. But don’t fall into this mistake!
See, once a site starts making money, it can become an asset that generates passive income for years to come. Also, you can potentially grow your blog to a multi-million dollar business.
Step 3) Learn, and analyze
You can learn from many fantastic SEO and blogging YouTube channels and blogs. It’s important for you to keep perfecting your strategies and analyzing your results.
You don’t want to keep doing the same thing over and over again without seeing any progress.
Here are my favorite SEO and blogging channels:
- Matt Diggity: where you can learn advanced SEO strategies and how to build and scale your blog.
- Niche Pursuits: where you can learn about keyword research, niche selection, and content creation strategies for building a successful blog.
- Anything from Kyle Roof: The founder of Page Optimize Pro. Kyle Roof is a well-known SEO expert who provides awesome advice on optimizing your content for search engines.
So that’s your first month, and the next months will be filled with similar tasks and activities to keep improving your blog.
What Tools Can You Use To Improve Your Blog?
I know when most people start blogging, they are under a tight budget, and that’s completely understandable. However, once you have a bit of cash to spare, you can use some excellent tools to take your blog to the next level.
1) Jasper AI
Jasper AI is an artificial intelligence writing tool that can help you pump out content more quickly. Currently, this tool is one of the best in the market.
However, you should use this software as an assistant and not as a replacement for your writing.
2) Surfer SEO
Surfer SEO is a tool that provides on-page optimization advice. It gives you an idea of the keywords you should use in your content, how long your article should be, and which headings to use.
This tool can be a game-changer, especially when trying to rank for difficult keywords.
Grammarly is a fantastic tool that helps you write with correct spelling and grammar. You certainly don’t want to publish blog posts with typos or grammatical errors, and Grammarly can help you avoid that.
Now you know what to do with this three-month plan to start and grow your blog. So remember to build a keyword list with twenty to thirty keywords, create a content plan based on those keywords, and be consistent with your publishing schedule.
Also, go out there and write guest posts for other relevant blogs in your niche to increase your reach and build backlinks to your site.
And never start learning and perfecting your writing, SEO, and overall blogging skills. If you want some assistance, don’t hesitate to use the tools I recommended above to seek advice from experienced bloggers and SEO experts.
Remember that building a successful blog takes time, effort, and patience. Don’t get discouraged if you don’t see immediate results.
If you have any questions, leave them below. Jordan Alexo will reply to you shortly!