Last Updated on June 1, 2023 by Jordan Alexo
If you want to improve your website’s search engine optimization (SEO), you can’t ignore the importance of link building.
According to Andrey Lipattsev, Google’s Search Quality Senior Strategist, two key components for ranking in its search engine are content and links that direct back to your website.
Although this was said a few years ago, it is still relevant nowadays. And you can easily notice their impact on your website’s ranking and traffic. For this reason, it’s essential to understand the benefits of link-building for SEO.
In this guide, you’ll learn about eleven benefits of link building, from boosting your website’s authority to organic traffic, SERP rankings, and more. So let’s dive in!
- Link building is essential for improving website search engine optimization (SEO).
- Benefits of link building include boosting Domain Rating (DR) and Domain Authority (DA); helping Google to rank a website; increasing overall site traffic; improving site metric and SEO score; leading to more sales and money; forming relationships within a niche, leading to referral traffic, optimizing reach and exposure, reducing bounce rates and becoming a source of great information.
What Is Link Building?
So, you know how when you search for something on Google and get many results? Well, link building is all about making sure your website shows up near the top of those results.
Basically, it’s a way to get other websites to link to your website. As a result, search engines like Google, Bing, Yahoo, and others will recognize your website as credible and helpful. And for this reason, give your site higher search rankings.
This means more people will find your website, and you’ll get more visitors. To get these links (backlinks), you have several common practices. For instance:
- You can write guest posts for other websites with backlinks to your website.
- You can ask other websites or influencers in the industry to review or link to your website.
- You can use HARO, where you reply to other people’s requests for relevant information and link back to your website.
- You can create infographics or other content that would be useful for other websites, then ask.
Anyway, the point is, link building can do a lot for your website.
11 Benefits of Successful Link Building
Okay, now that you have some basic understanding of link building, it’s time to dive into the benefits!
Benefit #1 – Boost DR (Ahrefs) And DA (Moz)
One of the biggest benefits of successful link building is improving your Domain (DR) and Domain Authority (DA).
Now, what is this? Domain Rating (DR) is an Ahrefs metric that rates a website based on the quality and quantity of backlinks it has. The more high-quality backlinks you have, the higher your DR will be.
Of course, this metric is based on what Ahrefs believes to be important factors. Nobody really knows what exact factors search engines like Google use to determine website rankings.
But often times if you see your DR improving, you’ll notice a corresponding improvement in your website’s search ranking, traffic, and overall online presence as well.
If you want to check your site’s DR, you can use Ahrefs website authority checker.
Benefit #2 – Google Uses Links To Rank Your Website
Although Google uses over 200 ranking factors to determine website rankings, links are still crucial.
In a way, Google’s pretty much like the teacher in school who decides who’s cool and who’s not. And one way it does that is by looking at how many links point to your website.
When Google sees that other websites are linking to your content, it’s like they’re giving you a big thumbs up. In a way, it tells Google that your website is worth checking out.
And if Google likes what they see, it will give your site higher search rankings. In other words, you’ll be able to rank higher for more competitive terms (keywords).
However, not all links are created equally. See, Google’s gotten pretty smart about figuring out which links are legit and which are spam.
So, getting high-quality links from reputable websites in your niche is essential. For instance, if you have a site about SEO, getting a link from an SEO news site would be way more valuable than getting a link from an unrelated site.
When you have many of these links, Google will see that your website is popular, relevant, and authoritative – which can translate to higher rankings and more traffic.
Basically, link-building is like getting to be part of the popular crew in high school. The more cool, relevant, and influential friends you have, the more popular you’ll be – and that’s what Google thinks too!
Benefit #3 – Backlinks Boost Your Overall Site Traffic
Who doesn’t want more website visitors? So, when you have many high-quality links pointing to your website, Google will start ranking your website higher in its search results.
And as your website increases in the rankings, you’ll receive more organic traffic.
However, it’s not all about links. Nowadays, it’s a combination of high-quality links and quality content that boosts your website’s traffic. You want to build a website that replies as best as possible to the search intent of your target audience.
Also, you want to become a topical authority in your niche. In other words, whenever someone searches for something relevant to your website’s niche, your site will appear near the top of the search results.
Google loves websites that provide massive amounts of information within a particular niche. Often these websites rank better than websites that offer too little information or are all over the place with their content.
Benefit #4 – Improves Site Metric and SEO Score
When done right, link building can greatly boost your website’s domain authority, page authority, trust flow, citation flow, and Alexa rank.
Furthermore, other website owners pay attention to your site’s domain authority. When you have low domain authority, other website owners may hesitate to link to your site.
But when your website has high domain authority and other strong metrics, it shows that it is trustworthy. For this reason, you’ll more easily land high-quality backlinks on reputable websites.
Also, you’ll notice that you’ll have more people annoyed to write guest posts on your website. They are often even willing to pay to publish on your site because they know it will benefit their website’s rankings and reputation.
Benefit #5 – More Sales, More Money
See, the more people who visit your website, the more opportunities you have to make sales.
But you must also build strong backlinks to get more people to your website. The more backlinks your site gets, the more visible it becomes in the search engines. And when your website is more visible, you will naturally attract more traffic.
Most people tend to overcomplicate the process. But making money online often comes down to one simple idea: getting more people to your website.
Especially if you get highly targeted traffic through your backlinks or search engines to your product or service pages – There’s a good chance that those visitors are already interested in what you have to offer. So they’re more likely to convert into paying customers.
Benefit #6 – Improve Relationships Within Your Niche
Most people rarely consider the fact that link-building can also help improve relationships within your niche.
When you reach out to other website owners requesting backlinks, it’s an opportunity to connect with like-minded individuals.
Of course, in most cases, they’ll ask for something in return. Still, it’s also an opportunity to build a relationship with them and potentially collaborate on future projects or content.
I always recommend approaching link-building as a way to build real connections with others in your industry rather than just a way to get more backlinks.
For instance, when I write guest posts for other websites. I make sure that article is of high quality and helpful to the audience. I don’t write just for the sake of getting backlinks.
I know if I provide value to their audience, it will be easier to contribute again in the future. Or potentially, they may even approach me for a collaboration or partnership opportunity.
Benefit #7 -Become An Authority Figure
When you get backlinks from other credible and authoritative websites, Google sees you as an industry leader. But also, people who find those links trust you more.
If someone finds your guest post on Entrepreneur.com, which is a highly reputable website for business owners, they’re more likely to trust your opinion and visit your website.
Also, the more high-quality backlinks you have, your overall online presence strengthens. In other words, people will have an easier time finding your content on the SERP for relevant search queries, making you more visible and authoritative in your niche.
Benefit #8 – An Unending Supply Of Referral Traffic
It can also give your website a constant flow of referral visitors. Every time someone clicks on one of the links you built up, they’ll be directed to your page. This can be an amazing opportunity for them to learn more about what makes your brand special.
So make sure to target quality websites and relevant content when creating backlinks. That way, each link will point potential customers to the right place on your site.
As you continue to build up quality links and referrals come flooding in, you’ll maximize the impact of your link-building efforts and create a reliable traffic source!
Benefit #9 – Maximize Your Reach and Exposure
Every link you build is like another door into your website – the more doors there are, the more people will find their way through!
Also, as your website grows in authority, it will rank higher in the search engines for more relevant keywords. This means whenever someone searches for a relevant keyword, there’s a greater chance that your website will be up on the first page of results.
Normally, most people click on the first few results they see in a search engine. So having your website at the top of the results page can greatly increase your website’s exposure and reach.
Benefit #10 – Reduces Your Bounce Rates
Link building is a great way of reducing your website’s bounce rate. If someone arrives on your page from an external link and finds what they’re looking for, then there’s a good chance that they’ll stick around and explore other pages too.
That means you can rest easy knowing that any visitors who arrive via the links you have built will be far more likely to stay and convert.
Furthermore, when people click on these links, it shows search engines that your content is authoritative and relevant – another reason why link building can be such an effective tool in boosting visibility!
Benefit #11 – You Become A Source Of Great Info
As your website DR increases because of your quality links, you also become a source of great information.
The fact is good websites won’t want to link back to poor-quality websites. And this is something that Google is well aware of. So when you have multiple links from reputable sources, you also become a reputable source.
Your website can reach a point where you no longer need to build links actively. Instead, people will naturally reference and link to your site because of your awesome content.
If you’d like to learn more about how to write high-quality SEO content, check out here.
As you can see, link building can have a huge impact on the success of your website. It not only helps to boost your website’s search engine rankings, but it also increases exposure and reduces bounce rates.
For this reason, it is crucial to make link-building part of your overall marketing strategy.
Also, remember the key is to focus on building backlinks from high-DR websites in your niche. Instead of going out there and building as many links as possible, focus on quality over quantity.
If you have any questions or tips you’d like to share, please leave a comment below.
FAQ About The Benefits Of Link Building
Let’s take a look at a few frequently asked questions about link building:
1 – What Are Keywords?
Keywords are words or phrases people use to search for information online through Google, Bing, Yahoo, and other search engines.
2 – Which types of links are most beneficial?
The most beneficial links come from high-authority websites in your niche. However, that doesn’t mean if you have an SEO website, linking to a high-authority website about artificial intelligence will hurt you.
But it’s preferable to have links from related websites that are popular.
3 – How can I get started with link building?
You have many strategies to start building links. But for a new website, the best one is writing guest posts for websites related to your niche. You may reach out to website owners and offer to write an article in exchange for a link to your website.